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Stratospheric Success(HKTDC Electronic Components & Parts, Vol 01,2005)

Hong Kong Electronic Components & Parts

Vol 1, 2005

Company Profiles

Stratospheric Success
Casil Semiconductor Ltd

Diversification Delivers
Gauss Electronics Co Ltd

Stratospheric Success

Casil Semiconductor Ltd

Casil Semiconductor Ltd is one of the world's leading manufacturers of TN, HTN, STN and FSTN LCDs

Business is booming at Casil Semiconductor Ltd, which, according to assistant general manager Tony Lam, experienced 25% year-on-year growth in terms of total volume in 2004.

"Partly that's a result of growing market demand and partly due to the fact that a new facility we set up on the Chinese mainland last year moved into mass production this year, which has given us an opportunity to upgrade our products to the high-end."

The future certainly looks bright for the company, which is a subsidiary of China Aerospace Int'l Ltd (CASIL), a multinational conglomerate that is in turn wholly owned by China Aerospace Corp (CASC).

The company, which was established in Hong Kong in 1980 and acquired by Casil in 1997, is one of the world's leading manufacturers of TN, HTN, STN and FSTN LCDs.

Casil Semiconductor specialises in designing and manufacturing LCD panels and modules and benefits significantly from synergies with its parent corporation, which controls more than 20 large-scale factories, 20 international joint ventures and nine trading companies.

"Because our group has different businesses in the industrial park where our production facility is located, we can provide customers with a total solution from the plastic case to the LCD," Lam explains. "We can design modules for our customers, or follow their designs."

The Class 1000-standard clean rooms in the company's new ISO 9001-certified factory - located in the China Aerospace Industrial Park in Huizhou, Guangdong Province - has given Casil Semiconductor the confidence to move vigorously into new markets.

"Our major markets are half on the mainland and half overseas," Lam reveals. "Overseas, the main markets are in the US, where our customers include some major organisations such as Honeywell that operate worldwide."

Business is going like a rocket, which is appropriate as Lam says the company is now phasing out production of its more rudimentary LCD panels in favour of truly space-age technology.

"We have given up the low-end digital watch and telephone market in order to concentrate on products using more sophisticated technology,"he reveals.

The millions of display panels the company produces each year are used for a wide range of applications, including watch, clock, calculator and game displays as well as a huge selection of LCD handsets and other applications.

Casil Semiconductor has expertise in remote control modules for air-conditioning and security systems, and its alphanumeric LCDs are available in both industry standard and custom configurations.

Versatility and durability are company watchwords, and Casil Semiconductor can make displays able to withstand a wide range of temperature variations for use in extreme conditions.

It also offers state-of-the-art backlit LCDs with high contrast ratios and wide viewing angles, which are low voltage units offering low power consumption.

Headquartered in Hong Kong with production facilities on the mainland in Shantou as well as Huizhou, it employs more than 1,000 people and prides itself on its prompt and efficient service.

"For an LCD panel we can usually turn an order around in 20 days - lead time is very important for competitiveness in this market, and we're always very aware of time," says Lam, adding that large orders are not a problem. "Normally LCD orders don't come in under 1,000 units, but we've handled orders of several million - one order was for more than eight million units."

Looking ahead, Lam sees steady growth in demand for the company's LCD panels and modules, and stresses that Casil Semiconductor, working with its sister operations, is a versatile manufacturing facility committed to offering its clients a comprehensive, turnkey service in its field.

"Business is growing very fast - it's a question of higher quality production lines and improved distribution channels," Lam claims. "LCDs are only one of our group businesses - we are one branch of a total solution."

Casil Semiconductor Ltd

18/F, China Aerospace Centre
143 Hoi Bun Rd
Kwun Tong Kowloon
Hong Kong
Tel: 852-2330-7800
Fax: 852-2454-0883
Email: lcdCasil@netvigator.com
Web: www.Casilsemi.com

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