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Spring Edition A Huge Success(HKTDC Electronics, Vol 03,2004)

Vol 3, 2004

Fair Preview

Spring Edition A Huge Success
Hong Kong Electronics Fair 2004

Spring Edition A Huge Success

Hong Kong Electronics Fair 2004

The inaugural Spring Edition of the internationally famous Hong Kong Electronics Fair closed to rapturous applause from exhibitors and buyers alike.

"This event was well organised and well presented with many manufacturers, not just from Hong Kong and the Chinese mainland but also from other parts of the world," said Anthony Chan, business director of TNM World Sdn Bhd in Malaysia. "I found a complete range of products in one place."

His enthusiasm was echoed by Wang Jun Zhou, general manager, Gome Home Appliances (HK) Ltd from the Chinese mainland, who visited the fair for the first time and was very impressed by the scale of the event and the wide variety of products on display. "I feel that this was also a very useful event for industry players to meet and exchange market information," Wang said.

Fellow first-time Hong Kong Electronics Fair visitor Vlad Kostin, head of department at TechnoImpact Co Ltd in Russia found the event "very interesting". "I was impressed by the number of companies there and I also placed orders before I left."

Officiating at the opening ceremony on April 14, Federation of Hong Kong Industries chairman and Hong Kong Trade Development Council council member Andrew Leung said the rapid pace of technological development and the accompanying changes have brought both opportunities and challenges.

"Managers have to keep replenishing their inventory with new and innovative products fresh from the lab," he noted. " A spring edition of Hong Kong's flagship electronics fair is both essential and timely."

Built on the success of the Hong Kong Electronics Fair (Autumn Edition), which has run for 23 years, the Spring Edition tapped a market niche of shortening product life cycles and ever-changing consumer tastes.

The fair also featured more hi-tech products - encompassing telecommunications, multimedia, information technology, audiovisual, home appliances, electronic accessories, personal electronics, electronic parts/components and security - and boasted three completely new product categories: Digital Imaging, Healthcare Electronics and Electronics Manufacturing Services.

Supported by a host of seminars and special events, the debutante fair attracted 1,946 exhibitors from 24 countries and regions, while 38,059 buyers attended (18,485 overseas and 19,574 local).

The top 10 visiting countries and regions were the Chinese mainland (6,109), the US (1,118), Taiwan (1,113), Japan (866), Korea (648), Turkey (530), India (518), Thailand (444), Australia (440) and Singapore (401).

The Spring Edition was expected to further enhance Hong Kong's exports of electronics products, which increased by 20% in 2003 to US$93.9bn. Also in 2003, sales to the US edged up by 1% while exports to the EU and Japan climbed by 17% and 18% respectively. Exports to the Chinese mainland, consisting mainly of electronic parts and components, surged by 32% in the same period.

Special Highlights Attract Attention

New and special events for buyers regularly attending the Hong Kong Electronics Fair included an International ICT Expo featuring more than 480 companies presenting the latest in information and communications technology products and solutions.

"We were keen to illustrate to visitors how our combined strength in products and services enables us to provide a total IT solution," said country marketing manager Hewlett-Packard Services (Hong Kong) Jonson Yue.

Also new, the Hong Kong Electronics Parts Procurement Square (HKEPPS) proved an innovative and popular session. Co-organised by the Hong Kong Trade Development Council (TDC) and JETRO Hong Kong, its counterpart from Japan, the Square housed Japanese electronics companies wanting to source electronic parts and components for their own production use.

"We used to find new customers by business referral or personal contact, therefore I find it a great idea to have the HKEPPS here, which houses a number of Japanese companies all under the one roof," said J.I.C. Enterprises (HK) Ltd sales manager Ricky Chow. "With the organiser's business-matching service, I pre-scheduled to meet every one of them."

Just-For-You Enterprise Co Ltd general manager John Lee was equally enthusiastic about the HKEPPS. "I think HKEPPS is an added opportunity for me to explore business as I can approach so many Japanese customers all at one time," he observed.

The Hong Kong Metals Manufacturers Association also sought to enhance the exposure of its members to international markets by bringing 10 member companies to the show, displaying different parts and components such as metal moulds, screws, springs and other metal making techniques.

Another interesting attraction was the Hong Kong Services Pavilion, which displayed a wide array of services such as product design, marketing and financial consultancy.

"Bringing these companies together in the fairground gave buyers and exhibitors from the Chinese mainland and overseas unprecedented access to key services to help their business development," said TDC senior exhibitions manager Anne Chick.

"Further empowering the fair were conferences and seminars on e-government, wireless technology, e-security, Pearl River Delta software technology, e-business and opportunities in the mainland, and open-source software for SMEs and enterprises."

Also helping to draw attention to Chinese mainland activities were Wang Xinpei, of the mainland's department of e-commerce, at a seminar entitled 'e-Business - Borderless Business Opportunities', and a colleague from the Ministry of Science and Technology at a forum entitled 'The best of the Chinese mainland's software outsourcing companies'.

Everyone agreed that the seminars and special product and services highlights were a great success that added even more value to this important new fair.

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