29 Sept 2006
Speakers & Microphones(HKTDC Electronic Components & Parts, Vol 04,2006)
|R & Y Electronic Ltd's car audio speaker features a 6x9-inch woofer with IMPP cone and rubber surround for sweet music on the move|
Hong Kong has a range of acoustic items that is right up there with the best, and to keep their voices heard in a competitive global arena manufacturers are offering quality, innovation and all-round services.
A typical example is 15-year-old R &Y Electronic Ltd, which manufactures a profusion of audio-related products including car speakers, speaker boxes, hi-fi speakers, micro speakers, Mylar speakers, condenser microphones and buzzers.
"Car speakers form our major business, accounting for almost 80% of total sales," says marketing manager Seath Wong. "We continually whet the appetites of our buyers with more than 200 different models in sizes that range from 4 inches in diameter to 6x9 inches."
R &Y has customers in Hong Kong, the US, Denmark, Finland, Israel and Malaysia, and Wong takes pride in noting that the firm's reputation for value-for-money products is evenly matched by that for its customer services.
"We provide consistently good products in reliable quality at very competitive prices, and work very closely with customers, from developing prototypes through to final delivery," he elaborates.
Under its R &Y brand name, the firm produces 60,000 car speakers and 300,000 micro speakers monthly. Production takes place at a 4,000-square-metre, 200-worker, ISO 9000-certified factory in Shantou on the Chinese mainland.
"We require a minimum order of 2,000 pieces for car speakers and 5,000 pieces for micro speakers for delivery 45 days after order confirmation," Wong advises.
Reputcon (HK) Ltd debuted as a trading company in acoustic products in 1996, and ventured into actual production two years ago.
Business today is thriving, thanks to new technology and innovative designs for a product range that includes loudspeakers and mini speakers used with home theatre AV equipment, earphones, headphones and multimedia products.
"We have invested tremendous resources in our own innovative technology called RDS ? which stands for Revolution of Diaphragm and Spider," reveals sales manager Jeff Lai. "RDS greatly improves the sound quality of a regular loudspeaker, and we are experimenting with it for use in mini speakers."
Lai stresses that the technology is of great significance as Reputcon supplies customers in Malaysia, Taiwan, Israel and the mainland, who in turn manufacture professional audio products for international brands such as Sony and Panasonic.
"We have also developed a new plastic cone for our speaker, which outperforms the traditional paper cone. These speakers will be ready for commercial use soon," promises Lai.
Reputcon owns a 2,400-square-metre, 150-worker factory in Shenzhen on the mainland that has a monthly production rate of about one million items. Lai says that Reputcon is very flexible about minimum orders and that the delivery turnaround is 20-45 days after order confirmation.
Meanwhile, AL Goodwell Industries Ltd has been shipping its AL-brand loudspeakers, Mylar speakers, condenser microphones, buzzers and ultrasonic sensors worldwide for some 20 years, with major markets in Italy, the UK, Brazil, Argentina and India.
To win orders from discerning international buyers, marketing officer Chris Leung says it is essential to offer detail-oriented service on top of good products and prompt deliveries.
"We closely follow up each enquiry to ensure customers get what they need and that there is full and mutual understanding between us," he assures.
Loudspeakers and Mylar speakers are AL Goodwell's major export items, and they are used mostly in audio products, mobile phones and toys. "Some end up in IT products, including modems and notebook computers," says Leung.
"We are capable of producing about five million speakers monthly," he adds. "Production takes place at our five factories in Guangdong Province on the Chinese mainland that have a combined floor space of some 15,000 square metres and employ about 3,000 workers. Our manufacturing facilities are also ISO 9001-certified."
He says that the firm requires a minimum order quantity of 10,000 pieces for delivery about 30 days after order confirmation.
Also supplying speakers for mobile phones, toys and IT products is Woodtai Enterprises Ltd, which was established in 1981 and now produces more than 500,000 loudspeakers monthly in addition to earphones, receivers and hearing aid accessories.
"We are very keen to keep up with market trends, which is why our most popular speakers are in line with the latest designs in MP3 players," says project manager Jackey Dai.
Quality is of prime importance, and Woodtai uses 'Quality is the Lifeline' as its mission statement. "Our ISO 9001- and ISO 14001-certified factory in Xiamen on the mainland carries out stringent quality control checks at all stages of production, from in-process checking to 100% finished-good testing and final inspection," says Dai.
"We also use SPC Statistic Process Control techniques to manage the defect rate," Dai explains. "According to the data analysis, we can take corrective action in any non-conforming areas to avoid repetition of the same problem."
Besides exporting to Europe, the US and Southeast Asia under its own BELAND brand, Woodtai's 8,000-square-metre, 700-worker factory also produces on behalf of various brand names, including Tol Thomson, WKK, Gnresound, Gnnetcom, Vtech and Panasonic.
Woodtai requires a minimum order quantity of 5,000 pieces for delivery 30 working days after order confirmation.
Offering such quality and variety, it is understandable why international buyers speak loudly and clearly about Hong Kong's range of loudspeakers and microphones.
WRITTEN BY WINNIE HUI