17 Oct 2005
Sound Modules(HKTDC Electronic Components & Parts, Vol 04,2005)
Vol 4, 2005
LEDs & LCDs
|Wah Wai Electronic Co's profusion of sound modules provides melody, voice, recording, and vibration with sound effects such as laughter for customers worldwide|
Most of those objects owe their sound to a large number of Hong Kong companies with factories in the Pearl River Delta region that combine the best of Hong Kong inventiveness with the Chinese mainland's competitive land and labour costs.
Our mainland production plant in Shenzhen has a team of engineers that handles product development while our accounting, sales and marketing team is based in Hong Kong," says Chung Yuen Mfg Co Ltd managing director Steve Chung. "This is one of the reasons we are so successful."
He adds that the 23-year-old company's 5,000-square-metre, 300-worker factory manufactures and exports electronic voice OEM products for the promotion, gifts and premiums sector.
"We can produce a wide range of products from promotional objects, novelty items, gifts and premiums to talking greeting cards and flashing badges and buttons," Chung explains.
"Our sound editing and product development engineering teams need only a few of weeks to turn customer ideas into real products that talk loud and clear."
Chung Yuen's products, which can be supplied with custom or standard voice messages and melodies, are popular in Europe, the US and Japan. "We require a minimum order of 5,000 pieces delivered in 4-8 weeks," Chung says.
Another company that has extensive experience in the sound module business is Tung Wing Enterprises Ltd, which can handle both standard and specialised orders, according to director S H Choi. "We have 10 years' experience in supplying the consumer sector, especially in the toy industry, as well as gifts and premiums," he says.
Tung Wing's products and services include voice and melody modules for a wide variety of products such as toys, houseware and gifts; record and playback modules; infrared talking mechanisms and custom electronic component design for modules.
The 10-year-old company manufactures at a 7,000-square-metre factory in Shenzhen that can produce 900,000 recordable modules and sound modules for greeting cards a month, for export to the US, France and Germany. "We require a minimum order of 5,000 pieces delivered in 21-28 days," Choi adds.
Quality control is a key consideration for Tila Worldwide Co Ltd, which was founded in 1991 and during times of peak demand has nearly 800 employees. "Sixty of our staff are dedicated to quality control, which we take very seriously," director of sales and marketing May Chan says, adding that the 14-year-old company was "a leader" in handling special requests.
Tila manufactures a wide selection of voice and message recording modules and musical modules for stuffed toys and cards, labels or key chains; some with motion sensors.
These are produced at Tila's 8,000-square-foot, 500-worker mainland factory in Dongguan that is equipped with an in-house tooling and moulding repair shop, and plastic injection and silk-screen printing departments.
"This allows us to achieve consistent high-quality, low-cost products and ensures fast, prompt delivery," Chan maintains, claiming that Tila is "especially capable" of handling OEM orders. "Our 10-year experience and knowledge has given us a clear understanding of our clients' needs,"she says.
Tila can manufacture 2.4 million items a month, which are available in minimum quantities of 5,000 units delivered 25 days after order confirmation to clients on the mainland and in Europe.
A relative newcomer to the industry is Superior (HK) Ltd, which was established in 2004 and manufactures a wide range of sound cards and modules at a 500-worker factory in Guangdong Province on the mainland.
"We use electronic components from the mainland and Taiwan to manufacture our products, which are popular in Europe and Asia," says project engineer Popeye Tai.
Superior requires minimum orders of 1,000 pieces per style, with delivery depending on complexity. "Standard products can be delivered 3-5 weeks after order confirmation, while custom-made items take 40-60 days," Tai explains.
Equally committed to prompt delivery is 13-year-old Asia Industries Co, which supplies minimum orders of 1,000 voice or melody modules for gifts and premium items 3-4 weeks after order confirmation.
These are manufactured at a 150-worker factory in Guangdong Province, says manager Agnes Tung. "Our major markets are South America, Korea, the US, the Middle East and Europe," she adds.
It's obvious that Hong Kong manufacturers have something to shout about when it comes to manufacturing quality sound modules that meet the needs of manufacturers worldwide.
WRITTEN BY DANYLL WILLS
Unit 4, 8/F, Wing Hang Ind Bldg
13-29 Kwai Hei St
Kwai Chung, New Territories
Superior (HK) Ltd
Rm 511, Wing On Plaza
62 Mody Rd
Tsim Sha Tsui, Kowloon
Tung Wing Enterprises
Unit 4, 8/F, Blk 4, Tai Ping Ind Centre
51A Ting Kok Rd
Tai Po, New Territories
Wah Wai Electronic
Rm 1315, International Trade Centre
11-19 Sha Tsui Rd
Tsuen Wan, New Territories
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