1 Oct 2003
Small But Successful(HKTDC Electronic Components & Parts, Vol 04,2003)
Vol 4, 2003
Small But Successful
Tailoring Motors To Industry Needs
AceTop Industrial Ltd
moulds used in telecommunications products, audiovisual devices, PIR (Passive
Infrared) security products
and electrical appliances are a specialty of AceTop Industrial Ltd
Keeping it small is paying big dividends for AceTop Industrial Ltd, an experienced plastic injection mould maker with a manufacturing plant in Shenzhen on the Chinese mainland.
The firm claims it is famous in the mould-making industry for offering trouble-free services to existing, new and potential customers from around the world.
"We are a small firm but our services are flexible," marketing manager Queeny Luk claims. "Our production lines run efficiently under strict quality control and our lead time is usually short, since we do not need to go through many time-consuming administrative steps between various departments before proceeding with mass production."
AceTop's 1,500-square-metre factory on the southern Chinese mainland employs 80 workers, who work in prototype, plastic mould fabrication, parts injection, silk-screening, painting and product assembly departments.
The company manufactures plastic injection moulds that are mainly used in the production of telecommunications products, audiovisual devices, PIR (Passive Infrared) security products and various electrical appliances.
However, it began operations 20 years ago producing moulds for television cabinets, particularly 14-inch, 20-inch and 21-inch models, and has evolved through constant investment in the latest technology.
"We brought in advanced machinery in 1991 when we moved our factory to Shenzhen and began to make plastic finished products with our moulds when we started receiving orders from overseas," Luk recalls. "At that time, 70% of our production was OEM-based and the rest were in-house products."
AceTop is continuing to meet client needs by investing heavily in precision production equipment such as Co-ordinate Measuring Machines (CMM) from Japan that measure the accuracy of a mould, CNCs and EDMs from Taiwan, as well as wirecut and injection machines from the mainland.
The company also provides engineering support as and when needed by customers and also supplies high-grade stainless steel for moulds. "Customers are welcome to monitor the entire production process," Luk adds.
AceTop uses quality ABS, PC, PP, POM, PBT, PPS and nylon with fibreglass and quotes "competitive, negotiable" FOB Hong Kong or CIF prices depending on customer specifications and their special financial terms.
Main export markets include key European countries such as Germany, Holland and Switzerland, as well as the US, Asia, Central and South America, Africa, Canada and Australia.
Luk notes that this year, AceTop recorded more than 20% growth in exports in terms of product value and order volume compared with 2002. "We are confident of receiving more orders from European buyers if the euro remains strong and the US dollar remains weak," she adds.
AceTop, which markets its products to the mid-range sector but also makes high-end products according to customer requests, plans to send its R&D staff to Germany to learn more about the latest mould-making production techniques.
"We are also preparing to participate in some international-scale trade shows to further expose our company to overseas customers," Luk reveals. "We joined a number of large-scale trade fairs on the mainland in the past few years and found the response encouraging, so we are hoping to build sales this way in future."
WRITTEN BY TONY HENDERSON