4 Aug 2008
Pulling Power(HKTDC Enterprise, Vol 08,2008)
Electrical & Electronic Appliances
Buyers looking for creativity, reliability and advanced functions will be turned on by the range of appliances from Hong Kong
As consumers of electrical and electronic appliances continue to expect innovative features, greater reliability and ergonomic design, Hong Kong manufacturers are increasingly finding ways to produce items with advanced functions.
"End-users are looking for products that not only function well but also offer special features and come with a trendy product design, such as stylish unit colours and various shapes," remarks Soft Lines Int'l Ltd Marketing Manager Dede Wong.
Meeting this trend, the company offers the RolleShave Subsonic Power Razor (model AP-3VR). "This razor provides a safe and close shave without causing any skin irritation," claims Ms Wong.
The device incorporates two protection systems that act as barriers between the skin and blades. "The patented spiral-winding system offers protection during shaving in any direction, while the patented safety-guard system functions on uneven surfaces such as pimpled areas," Ms Wong explains.
"The unit's 3D triple-blade system, meanwhile, can cut hair at almost 90 degrees," she says. "Besides, it has a 'Turn N' Click' feature - with nine multi-angled blades on a roller - that provides the user with a fresh blade whenever required."
Another popular seller for Soft Lines is the Total Concept epilator (model AP-17LT), which also boasts a safety touch-control feature to prevent pinching, scratching or grabbing if the epilator head is pressed too hard onto the skin.
"The Silver Ion technology applied to the disc carrier helps eliminate up to 99% of bacteria and ensure the epilator is germ-free before the next use," Ms Wong maintains.
Also among the company's innovative offerings is the eMagine (model AP-18), a dual-head epilator with 72 tweezers. "Our eMagine epilator is fitted with the most tweezers of any model on the market," Ms Wong claims. "They are able to remove the majority of hairs the first time, saving time for the user and reducing the risk of skin irritation."
Putting equal emphasis on the quality of life is Handiwares Co Ltd, which offers the AromaIonizer (model 605) and the Mini Aroma Diffuser (model 604). Both provide a convenient way of filling the air with aromatic fragrances.
"With the Mini Aroma Diffuser, one enjoys a favourite scent," says Director Steven Shair. "The AromaIonizer, in addition to its aromatherapy functions, also generates ions to inhibit airborne viruses, bacteria and mould."
Both items are made of high-quality plastic resin in a mix of glossy and translucent colours, and are equipped with silent motors. "They are original in-house designs and powered by a computer (via a USB cable) or batteries," he adds.
Discovering what is in the air is also a key function at Worldpole Electronics Ltd. The firm's Internet weather station (model WP181) uses an online connection to obtain accurate weather forecasts and data.
"This means the sources of information are actually major weather forecasting organisations, and it can't get more accurate than that," informs Marketing Manager Simon Lee.
The device comes with a time display that can be connected to a computer wirelessly or by USB cable. "The updates are regular and accurate and can be set for most major cities or countries in the world," Mr Lee explains.
Also in the firm's catalogue is the SD Card Digital Voice Recorder (model WP-RC16). "A recorded message can be saved into one of four voice folders on a Secure Digital (SD) card, which also has a separate folder for storing music files," says Product Manager Francis Li.
She claims that Worldpole offers the recorder at a fixed price that is valid for longer periods than the market norm.
Another hot item from the company is the Touch-Screen Voice Memo Recording Calendar (model WP168), which can remind users of appointments up to a year in advance.
Measuring devices are also supplied by Art Fair Enterprise Ltd, which produces a range of thermometers including the In-Out Door Thermometer with LCD Alarm Clock (model 1011T).
"The unit features a big display with large digits for easy reading, and it can come in a wall-mount or desktop form," says Sales and Marketing Manager Anthony Leung.
Another hot seller for the firm is the multipurpose Kitchen Thermometer (model 1019). "This features a stainless steel probe and operates at temperatures ranging from minus 50°C to 300°C [minus 58°F to 572°F]," Mr Leung advises.
With sophisticated functions and chic looks, electrical and electronic appliances from Hong Kong look set to have strong appeal among consumers worldwide.
TEXT BY CHRIS DAVIS