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Powerful Services Package(HKTDC Electronics, Vol 01,2008)

New Look, New Integrated Services, New Value

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Already known as a world leader in bringing together millions of buyers and sellers, we at the Hong Kong Trade Development Council (HKTDC) have now also unified our corporate identity to drive forward our dynamic new business approach.

Called the Integrated Advantage, this powerful services package links our HKTDC trade shows, online marketplace and product magazines to provide a complementary suite of services that dramatically extends your sourcing reach.

We have, for example, modified the titles of the leading product magazines we produce to reflect the fact that they are the official publications of the respective HKTDC trade fairs - with the exception of our flagship general products magazine HKTDC Enterprise.

Thus the HKTDC Houseware, HKTDC Gifts, Premium & Stationery, HKTDC Leather Goods & Bags and HKTDC Electronics magazines published this month feature many of the thousands of suppliers to be found at the HKTDC Hong Kong Houseware Fair, the Hong Kong Gifts & Premium Fair and the Hong Kong Electronics Fair respectively this April.

As a result, the services, just like the new look, have become better integrated. See something in the magazine you like? Glean extra details from advertisers on the HKTDC dedicated website.

And when visiting our large trade fairs, use our on-site web-based sourcing services to zero in on the suppliers that you want to visit. Save steps, energy and time. And don't forget to pick up one of our HKTDC product magazines for reference.

That's just the start, as we will continue to enhance these complementary features going forward. Check www.hktdc.com to learn more about how the Integrated Advantage maximises quality selling and buying options.

As mentioned, all this new value comes equipped with a new look. Supporting the integrated stable of services is our new rebranding, which projects a more contemporary image of our corporate identity. Readers will note that our brand essence, the "soaring wings", not only remains but has been enhanced in many applications.

Gathering the HKTDC's extended family of services into a single, instantly recognisable brand exemplifies our Integrated Advantage. We trust that our efforts to unify our services and our branding make it easier for you, the customer, to buy and sell through HKTDC's multiple channels.

And we hope you like our rebranding as much as we do.

Clare Wong
Director, Publications & E-Commerce