8 Dec 2004
Portable Stereos(HKTDC Electronics, Vol 06,2004)
Facing The Music
Music on the move fires the imagination of aficionados everywhere, so Hong Kong makers of portable stereos are playing up their ability to offer feature-rich and eye-catching designs to win consumers globally.
One company that has been turning out a wide variety of portable stereo music systems for nearly a decade is Loyal Rich Enterprise Ltd, whose products have been wowing consumers in South America, Italy, Japan, Western Europe and Russia.
Loyal Rich makes a variety of audio devices like CD boom boxes, CD alarm clock radios, micro systems, portable radios, LED alarm clock radios and radio cassette recorders for clients the calibre of Toshiba, Roadstar, Vitek, Akai and Eupa.
"We have been very astute at offering models with features that appeal to the tastes of consumers in every market," claims director Cheng Ngai.
He notes that customers in Russia and many European markets look for MP3-enabled portable systems, while their UK and Germany counterparts are veering towards digital audio broadcast or DAB-enabled radios.
"Similarly, VCD players are popular in South America and the Middle East, while in Japan there is a liking for portable systems that also offer CD players."
Production is undertaken by about 900 workers at the company's ISO 9001-certified, 8,000-square-metre factory in Shenzhen on the Chinese mainland. The plastic components are sourced locally while electronic parts are secured from the mainland, Japan and Malaysia.
"With a wide variety of products, our monthly production varies, especially as it depends on the number and complexity of orders from various markets," Cheng notes.
Loyal Rich has a flexible minimum order size requirement, based on the demands of individual clients, which can be shipped to major markets about 45-60 days after order confirmation.
S.T.I. Electronics Ltd is equally aware of the "diverse consumer trends in various markets across the globe and adeptly satisfies the needs of both high- and low-end consumers" in all its major markets, according to sales manager Antony Lai.
The company's range of music systems, like portable radios, clock radios, shower radios, portable radio/cassette/CD players, micro music systems, DVD players and car audios, are widely sold across Europe, the US and South America.
"In the US, the market trend in portable stereos is for modern designs and features, but consumers in mainland Europe prefer classic and stylish designs," Lai believes, adding that it is a mixed bag in the UK with some consumers preferring modern styles while others seek more classic features. "Therefore, we have a wide range of portable radios and boom boxes to cater to both tastes across our diverse markets."
Two recent models that typify the S.T.I. range include a portable radio CD player, model SR-22, with an FOB Hong Kong unit price of about US$18 and the model MPR-022 portable radio priced about US$4 per unit.
Electronic components and other materials are sourced from the mainland for processing by more than 1,000 workers in Shenzhen and Shanghai, who produce about 100,000 stereo systems a month.
The nine-year-old company, which requires a minimum order of one TEU delivered in 45 days, caters to OEM clients and also sells its products under its own Lenco and Supertech brand names.
Similarly devoted to meeting consumer demands is veteran portable stereo manufacturer Tung Da AV Fty Ltd, which enjoys a wide customer base in Southeast Asia, the Middle East, Europe and Africa.
An OEM company established in 1989, Tung Da "sells an increasingly sophisticated selection of stereo systems at competitive prices," director Robert Yung explains. "We offer more than 150 VCD/CD/MP3 systems and radio cassettes recorders with remote controls."
For example, the company's recently launched model MCD-1818 portable radio cassette recorder has an FOB Hong Kong unit price of about US$35.50. It requires a minimum order of 295 pieces, for delivery around 35 days after receiving a confirmed order.
Tung Da sources complex electronic components like Sony lenses and ESS/Samsung MPEG boards from Japan and Korea for production by about 2,000 workers at its 30,000-square-metre, ISO 9001-certified mainland factory in Zhongshan.
Obviously, Hong Kong manufacturers know how to play a winning tune when it comes to meeting worldwide demand for high quality portable stereo systems at highly competitive prices.
WRITTEN BY ARAVIND VIDYADHARAN
Megatop Electronics (China) Ltd