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Portable Stereos(HKTDC Electronics, Vol 06,2004)

Vol 6, 2004

Product Features

Cordless Telephones
Cutting The Cable

Health Electronics
Maintaining Peak Fitness

Portable Stereos
Facing The Music

Portable Stereos

Facing The Music

Photo

Music on the move fires the imagination of aficionados everywhere, so Hong Kong makers of portable stereos are playing up their ability to offer feature-rich and eye-catching designs to win consumers globally.

One company that has been turning out a wide variety of portable stereo music systems for nearly a decade is Loyal Rich Enterprise Ltd, whose products have been wowing consumers in South America, Italy, Japan, Western Europe and Russia.

Loyal Rich makes a variety of audio devices like CD boom boxes, CD alarm clock radios, micro systems, portable radios, LED alarm clock radios and radio cassette recorders for clients the calibre of Toshiba, Roadstar, Vitek, Akai and Eupa.

"We have been very astute at offering models with features that appeal to the tastes of consumers in every market," claims director Cheng Ngai.

He notes that customers in Russia and many European markets look for MP3-enabled portable systems, while their UK and Germany counterparts are veering towards digital audio broadcast or DAB-enabled radios.

"Similarly, VCD players are popular in South America and the Middle East, while in Japan there is a liking for portable systems that also offer CD players."

Production is undertaken by about 900 workers at the company's ISO 9001-certified, 8,000-square-metre factory in Shenzhen on the Chinese mainland. The plastic components are sourced locally while electronic parts are secured from the mainland, Japan and Malaysia.

"With a wide variety of products, our monthly production varies, especially as it depends on the number and complexity of orders from various markets," Cheng notes.

Loyal Rich has a flexible minimum order size requirement, based on the demands of individual clients, which can be shipped to major markets about 45-60 days after order confirmation.

S.T.I. Electronics Ltd is equally aware of the "diverse consumer trends in various markets across the globe and adeptly satisfies the needs of both high- and low-end consumers" in all its major markets, according to sales manager Antony Lai.

The company's range of music systems, like portable radios, clock radios, shower radios, portable radio/cassette/CD players, micro music systems, DVD players and car audios, are widely sold across Europe, the US and South America.

"In the US, the market trend in portable stereos is for modern designs and features, but consumers in mainland Europe prefer classic and stylish designs," Lai believes, adding that it is a mixed bag in the UK with some consumers preferring modern styles while others seek more classic features. "Therefore, we have a wide range of portable radios and boom boxes to cater to both tastes across our diverse markets."

Two recent models that typify the S.T.I. range include a portable radio CD player, model SR-22, with an FOB Hong Kong unit price of about US$18 and the model MPR-022 portable radio priced about US$4 per unit.

Electronic components and other materials are sourced from the mainland for processing by more than 1,000 workers in Shenzhen and Shanghai, who produce about 100,000 stereo systems a month.

The nine-year-old company, which requires a minimum order of one TEU delivered in 45 days, caters to OEM clients and also sells its products under its own Lenco and Supertech brand names.

Similarly devoted to meeting consumer demands is veteran portable stereo manufacturer Tung Da AV Fty Ltd, which enjoys a wide customer base in Southeast Asia, the Middle East, Europe and Africa.

An OEM company established in 1989, Tung Da "sells an increasingly sophisticated selection of stereo systems at competitive prices," director Robert Yung explains. "We offer more than 150 VCD/CD/MP3 systems and radio cassettes recorders with remote controls."

For example, the company's recently launched model MCD-1818 portable radio cassette recorder has an FOB Hong Kong unit price of about US$35.50. It requires a minimum order of 295 pieces, for delivery around 35 days after receiving a confirmed order.

Tung Da sources complex electronic components like Sony lenses and ESS/Samsung MPEG boards from Japan and Korea for production by about 2,000 workers at its 30,000-square-metre, ISO 9001-certified mainland factory in Zhongshan.

Obviously, Hong Kong manufacturers know how to play a winning tune when it comes to meeting worldwide demand for high quality portable stereo systems at highly competitive prices.

WRITTEN BY ARAVIND VIDYADHARAN

Contact Details

Coby Int'l Ltd
8/F
Po Shau Centre
115 How Ming St
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2759-5838
Fax: 852-2797-2122
Email: cobymarket@cobyhk.com
Web: www.globalsources.com/
cobymarket.co

Loyal Rich Enterprise Ltd
Unit 1203
Fu Fai Commercial Centre
27 Hillier St
Sheung Wan
Hong Kong
Tel: 852-2545-8821
Fax: 852-2545-6626
Email: designer@loyalrich.com
Web: www.loyalrich.com

Megatop Electronics (China) Ltd
Rm 1602
Pacific Plaza
418 Des Voeux Rd West
Hong Kong
Tel: 852-2517-0928
Fax: 852-2517-0723
Email: megatop@netvigator.com

S.T.I. Electronics Ltd
Rm 1308
Lippo Sun Plaza
28 Canton Rd
Tsim Sha Tsui, Kowloon
Hong Kong
Tel: 852-2377-3978
Fax: 852-2377-9608
Email: info@stihk.com.hk
Web: www.stihk.com.hk

Tung Da AV Fty Ltd
Unit G, 9/F
World Tech Centre
95 How Ming St
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2357-9922
Fax: 852-2950-9095
Email: tungda@tung-da.com
Web: www.tungda.com.hk

Welton Electronics Ltd
12/F
Safety Godown Ind Bldg
56 Ka Yip St
Chai Wan
Hong Kong
Tel: 852-2898-8101
Fax: 852-2558-8422
Email: albert@welton.com.hk
Web: www.welton.com.cn

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