1 Oct 2003
Motors(HKTDC Electronic Components & Parts, Vol 04,2003)
Vol 4, 2003
LCDs & LEDs
Transformer & Power Supplies
Kwong Tai Co specialises in making a diverse range of motors for toys
A hard-earned reputation for quality, reliability and unbeatable prices ensures Hong Kong manufacturers are far ahead of the field when it comes to producing motors of many shapes and sizes.
Take, for example, Kwong Tai Co, which has established a solid reputation as a specialist manufacturer of motors for toys since it began operations just nine years ago.
"We have won acclaim for the diversity of our range," maintains sales manager Rupert Chan. "The secret of our success has been attention to quality and innovation while remaining extremely competitive in our prices."
Chan notes that the company has built a wide client base not only in Hong Kong but also in Europe, adding that Kwong Tai's technical proficiency and ability to meet exacting requirements have helped it to retain customers.
Kwong Tai's 5,000-square-metre, 500-worker factory in Dongguan on the Chinese mainland produces about 1.5-2.0 million motors a month from raw materials sourced worldwide, including plastics from Japan and carbon brushes from Germany.
FOB Hong Kong unit prices are US$1-5 for a minimum of 10,000 pieces shipped "about 20 days" after order confirmation.
Equally proficient at holding its own in a highly competitive industry is specialist DC motor maker Hing Lung Motor Mfy, which was established in 1986.
Hing Lung sells to an increasing number of clients in the US, Japan and Europe, which has given the company confidence to raise the profile of its Hing Lung brand DC motors in other markets, says managing director Andrew Li. "We are now entering markets in Southeast Asian countries such as Malaysia and Singapore," he explains.
To cater to this expanding client base, Hing Lung has established a factory each in Dongguan and Guangzhou on the mainland with a combined floorspace of about 60,000 square feet and a 700-strong workforce.
Using raw materials like iron, copper and plastics sourced from suppliers in Japan, Taiwan and the mainland, the company currently makes about four million DC motors every month.
Hing Lung's minimum order requirement varies according to the client's specifications and models and whether the client is based locally or overseas, Li says.
FOB Hong Kong unit prices range between US$0.50-100.00 based on the model and specification. All orders are generally shipped 28 days after confirmation.
Clients also come first at Kindly Industrial Co Ltd, whose hallmarks, according to marketing executive Iris Yu, are top quality at competitive prices combined with an uncompromising belief in customer care. "We work very closely with our clients, and strictly conform to their design and production needs," she says.
She adds that Kindly Industrial's quest to produce motors of a uniformly high quality has seen the company win ISO 9001 certification for its quality management systems.
The company, which was established in 1993, sells its KDL brand AC and DC motors to customers in the US and European markets like Spain and Italy.
Using components from Taiwan, Japan and the mainland, Kindly Industrial produces about three million motors a month at its 18,000-square-metre, 1,000-worker factory in Dongguan.
"For most of our models we have a minimum order requirement of about 10,000 pieces," Yu explains. "However, this rule is subject to change depending on the nature of the order."
Kindly Industrial, which does not publish a price list, prefers to give quotations based on a client's requirements and ships three weeks after receiving a confirmed order.
Meanwhile, Micro Motor Mfg Co Ltd sells a wide range of models, from mini motors for toys to motors for remote control models, audiovisual products, tools, home appliances and automotive products.
"We are equipped with updated automatic machines from Japan to ensure a consistently high quality for our motors," explains director Alex Lee.
The company's Micro Motor brand motors are now sold in Japan, Korea, Taiwan, Germany, Spain, Turkey, Brazil and the US. "Our focus this year is on motors for automotive products like car locks and powered side mirrors," Lee adds. "Right now some major brands are testing our automotive product motors."
Micro also makes motors for mini toys. "Compared to 10 years ago, motors for toys are getting smaller and smaller on the back of demand for powered mini toys," Lee notes. "We now make very tiny motors for toys that also consume less power."
The firm has a monthly production capacity of eight million pieces at its mainland factories in Shenzhen and Guangzhou, which have a combined area of 8,000 square metres and 1,000 workers.
Micro, which has already complied with ISO 9001 norms and expects to receive certification soon, utilises steel from Japan, copper and precious metals from the US and Japan, and enamel wire from Japan.
"We do not impose any across-the-board minimum order requirements on clients - minimum orders vary depending on models and order size and other factors," Lee says. "Shipment takes place within 30 days of a confirmed order."
Given this enormous product variety, competitive prices and high quality standards, it's little wonder that Hong Kong is setting such a stiff pace for the global motor industry.
WRITTEN BY ARAVIND VIDYADHARAN
Hing Lung Motor Mfy
Flat 1, 23/F, Front Blk
Wah Fat Ind Bldg
10-14 Kung Yip St
Kwai Chung, New Territories
Kindly Industrial Co Ltd
Flat 5, 14/F, Blk A
Vigor Ind Bldg
14-20 Cheung Tat Rd
Tsing Yi, New Territories
Kwong Tai Co
Flat F, 2/F
116-122 Kwok Shui Rd
Kwai Chung, New Territories
Micro Motor Mfg Co Ltd
10/F, Blk B
Yip Kwong Ind Bldg
39-41 Beech St
Tai Kok Tsui, Kowloon
Suntech Development Co Ltd
Unit M, 15/F
Wah Lik Ind Centre
459-469 Castle Peak Rd
Tsuen Wan, New Territories