1 Aug 2007
Measuring Success(HKTDC Enterprise, Vol 08,2007)
|ATM Ltd manufactures a range of advanced measurement and testing equipment that meets international standards|
With enormous emphasis on quality these days, it is essential that engineers have all the tools necessary to do their jobs. This is why 1990-established ATM Ltd manufactures a range of advanced measurement and testing equipment. The company provides comprehensive services on OEM projects and produces a wide variety of testing products that meet such international standards as CE.
"Initially, we made other simple devices including a home burglar alarm," says marketing manager Delphine Lam. "However, the emphasis gradually shifted to instruments for measuring temperature as new clients came on board and requested more sophisticated instruments."
As a result, she adds, the firm now concentrates on specialised measuring instruments for values such as temperature, humidity, air velocity and pressure. The firm's instruments are often designed with specific industries in mind, and are almost exclusively intended for industrial use.
Lam, noting that ATM supplies the food and catering industry in particular, selects an industrial thermometer as representative of one of the firm's main product lines. "This contact-thermometer measures temperatures to higher than 1,000ºC," she says. "Apart from the food and catering industry, we have many clients who sell instruments to laboratories and the automotive industry."
The firm's dual-channel thermocouple/thermometer, model TC-9213, features a dual display, differential temperature measurements and 30 sets of data storage with recall/clearing function.
"Also, an alarm sounds when the temperature reaches or exceeds a pre-set limit, while there is also an EL backlight as well as a one-second normal temperature-sensing time," Lam says.
Other products include an LCD digital anemometer, model AV-9201, that has built-in memory and features instant display of the air velocity and temperature - with maximum, minimum and average value calculations - and 10 memory data storage options. There is also a low-battery indicator and a one-hour auto-shutoff function.
The hygro-thermometer model HT-9233 has a dual LCD readout (temperature and humidity) and features a moving-head design, temperature and humidity memory recall, a three-metre-long sensor wire with a probe for outdoor measurements, and a flip-out stand at the rear.
Fleshing out the range is a portable, rotary-switch multimeter, model MM-66, that features overload protection, auto power-off, and diode low battery and auto polarity indication. It comes in a wallet-style case with two 1.5V batteries and a manual.
There is even a personal alarm/torch, model AT-11. This is a user-friendly device with clip attachment and a built-in torch with battery-test button to check the alarm mode.
"This device emits a super-bright beam," Lam says, adding that it is a compact 90x60x20mm instrument that fits into the hand, has a piercing 130db+ alarm, and is powered by two AAA batteries.
"Non-industrial lines include babycare products, such as spoon and bath thermometers," Lam says. "The bath model is in the form of a floating duck that doubles as a baby toy. It is reliable, waterproof, easy to read, and temperature-sensitive. Apart from that, we also have an LCD digital metronome and various digital wall, alarm and remote control clocks."
Production of all these items takes place at the firm's 15,000-square-metre, 200-worker plant in Dongguan on the Chinese mainland. "There are six specialised departments including plastic injection and moulding, metal tooling, software programming and development, pad and silk-screen printing, testing and calibrating, and the SMT assembly line," Lam says.
ATM subcontracts part of its work, such as circuit board and component assembly, and carries out customisation in terms of colours and logos according to ODM/OEM requirements.
"We fully intend to continue to emphasise measuring equipment and to supply all kinds of instruments and devices," Lam declares, noting that a minimum order is usually 1,000 items for delivery 30 days after order confirmation.
"With greater emphasis on quality and safety, more industries have to look at the standards of the materials they use, the processes they carry out and the products they sell," she explains. "This means testing equipment will continue in high demand, and the market is still growing."
ATM Ltd certainly appears to have its finger on the pulse of rapid growth.
TEXT BY TONY HENDERSON