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Lighting(HKTDC Enterprise, Vol 10,2006)

Bright Ideas


Extra Light (HK) Electrical Co Ltd's enormous lighting products range includes this tripod-style, cloth-shade floor lamp and table lamp

Lighting treatments have come into their own as an essential design element. For example, no longer is it enough for a product to simply provide light; the design must also go further, harmonising with and helping to enhance a particular dmcor. Hong Kong firms are responding magnificently to the challenge.

Realising that lighting must make its own statement Extra Light (HK) Electrical Co Ltd offers a range of cyber-style designs. The message is evidenced in the 14-year-old company's tripod-style table (US$15 each FOB Hong Kong) and floor (US$20 each) lamps. The simple, pastel-coloured cloth shades and slim black steel legs are a minimalist triumph. Lamp shades can also be ordered in any colour.

"Hi-tech style is our main design style," says company operations manager Hendry Chan.

At the company's ISO 9000-certified factory in Panyu on the Chinese mainland, some 2,000 workers produce 500,000 floor, pendant and table lamps and spotlights per month on six production lines. These are for export mainly to Germany and the UK.

The factory has moulding facilities, a plastic-moulding injection machine, forming and pressing machines, automatic spraying lines and an electroplating division. The company's strong technical background also allows it to produce a diversified range of competitive products that are quality-guaranteed.

Most lamps are fitted with halogen bulbs, although Chan notes that LED fittings are the coming trend. Shades, meanwhile, are available in cloth, Japanese-style rice paper, PVC, glass or metal. "Glass shades are the most popular," he adds.

The OEM/ODM firm has a minimum order requirement of 1,000 lamps, and ships 45-60 days after order confirmation. FOB Hong Kong unit prices for table lamps range from US$15-20, while floor lamps go for US$20-35 each.

Founded as a home lighting manufacturer in 2000, Gzinco Industrial Co is part of a network of manufacturers producing lighting products, furniture, household products and other items. The firm's product range includes crystal, glass, low-voltage and wire lamps and spotlights.

Two new designs include low-voltage, chrome-plated lamps: one with metal and wire flowers visible through a translucent acrylic shade that is priced at US$25 each FOB Hong Kong, and another with tree-like aluminium wire branches and hanging black crystals that costs US$46 each.

"We are known more for decorative lighting in Italian design styles than for reading lamps," notes director Ken Chan, adding that the firm's low-voltage lamps are second in sales to its line of crystal lamps, "especially chandeliers".

Prices range from US$4 each for a simple wall light to more than US$100 each for a chandelier. One full TEU forms the minimum order requirement, for delivery 30 days after order confirmation.

The 3,000 lamps that the OEM/ODM firm manufactures monthly at its factory in the mainland's Guangdong Province are exported primarily to Eastern and Western Europe.

Meanwhile, 14-year-old Pumy Industrial Ltd manufactures both indoor and outdoor lighting, with outdoor products such as low-voltage garden lights, solar garden lights, outdoor party lights and patio lights accounting for 80% of production.

Patio lights, consisting mainly of strings fitted with LEDs, miniature or micro bulbs, are the fastest-growing product area. Prices generally range from US$2.50-5.00 per 10-bulb string FOB Yantian on the mainland.

Plastic or metal low-voltage pagoda or parasol garden lights that stick in the ground and operate via a transformer or battery are also popular. A four-piece set plus transformer costs from US$5-15 each. Plastic solar lights that attach to a wall or float in the water and can store up to eight hours of LED illumination sell for US$3-10 per piece.

"We are always looking for new technology and designs, and we try to make simpler products that cost less," says director Ken Ip, adding that the OEM/ODM company has a minimum order requirement of 1,000 sets and delivers 45-60 days after order confirmation to export markets in the US, the UK, Australia and Europe.

Versatile, movable gooseneck lamps, the main product at Zenith Lighting Co Ltd, are available in tabletop, clip-on and wall-mounted versions with 1W or 3W LEDs. "LEDs save on energy, last longer and are more reliable," says manager Kelvin Shea at the recently-formed company.

"We also manufacture metal-and-glass ceiling lights in European-style, hi-tech designs," adds Shea. "We have two designers in Hong Kong who are responsible for maintaining our distinctive design edge."

The OEM/ODM firm prices its products from US$15-20 each FOB Hong Kong for simple desktop lamps to US$120 each for elaborate ceiling lights equipped with eight 3W LEDs. Zenith currently exports to Japan and hopes to expand sales to Europe and the Middle East next year.

Shea says the minimum order requirement is 1,000 lamps for delivery 45 days after order confirmation. "Production at our ISO 9001-certified factory in Guangdong Province is increasing and we are on course to turn out 10,000 lamps per month by 2007."

These exciting developments in lighting make Hong Kong a truly dynamic design area, with enthusiastic and innovative players.



Extra Light (HK) Electrical Co Ltd
Rm 204
Hung Tat Ind Bldg
43 Hung To Rd
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2110-9287
Fax: 852-2110-9234
Web: www.extralight.com.hk

Gzinco Industrial Co
Flat A, 1/F
Cheong Fat Ind Bldg
265 Un Chau St
Cheung Sha Wan, Kowloon
Hong Kong
Tel: 852-2427-2522
Fax: 852-2427-2567
Web: www.gzinco.com

Hi-Light Lighting Ltd
Rm 1614
Technology Park
18 On Lai St, Siu Lek Yuen
Sha Tin, New Territories
Hong Kong
Tel: 852-2645-1178
Fax: 852-2145-8550
Web: www.hi-light-hk.com

Pumy Industrial Ltd
Rms 3-4, 11/F
Cheung Fat Ind Bldg
64-76 Larch St
Tai Kok Tsui, Kowloon
Hong Kong
Tel: 852-2398-3018
Fax: 852-2391-6732
Web: www.pumy.com

RHJ Int'l Ltd
Unit 203
Trust Centre
912 Cheung Sha Wan Rd
Hong Kong
Tel: 852-2332-5606
Fax: 852-2388-4105
Web: www.rhj.com.hk

Zenith Lighting Co Ltd
Efficiency House
35 Tai Yau St
San Po Kong, Kowloon
Hong Kong
Tel: 852-2323-0108
Fax: 852-2352-0353
Web: www.zenithlight.com.hk