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John Mfg Ltd(HKTDC Electronics, Vol 01,2005)

Vol 1, 2005

Export Marketing Awards

Daka Development Ltd

Fook Tin Technologies Ltd

John Mfg Ltd

Ngai Lik Industrial Holdings Ltd

John Mfg Ltd

Showing The Way

Transforming from a stationery supplier to an electronic and electrical consumer goods manufacturer proved no problem for John Mfg Ltd. The innovative company simply established three brand names for its different product ranges - JOHNLITE for lighting products, Parly for car accessories and household utensils, and Jo Jo for health-related electrical instruments.

The success of this approach can be seen in the fact that John currently generates 95% of its turnover from exports of its own brand names, while 5% is retained for OEM/ODM customers.

Much of this success is due to the fact that John has succeeded in developing and maintaining close partnership relationships with its dealers that have enhanced dealer satisfaction and acceptance of its products.

This partnership approach has also proved an effective strategy in dealing with competition from low-priced clones in various markets and built and enhanced customer loyalty.

Similarly, customer-oriented product development that uses customer and dealer opinions as input when developing new or modified products has also ensured the loyalty of its customers.

These innovations are typical of a company that began operations in 1965 with a determination to focus on innovation and quality and subsequently evolved into a world-famous manufacturer.

John's product lines gradually expanded and developed over the years to encompass lighting and household electronics and electrical products, including powerful candlelight power spotlights, radio lanterns, multifunction lanterns, vacuum cleaners, air- fresh ionisers, money detectors, personal security alarms, emergency power failure lights and night-lights.

These innovations are the fruit of an R&D department that utilises advanced technology to develop more than 15-20 innovative electronics and electrical products every year for distribution to markets worldwide.

Two factories located on the Chinese mainland that cover around 900,000 square feet are crucial to John's sales and marketing strategy. Employing more than 2,800 workers who produce almost 10 million products a year, they enable the company to penetrate a variety of different markets all over the world.

ISO 9001- and ISO 9002-certification and numerous quality and product design awards attest to John's proven quality control systems that help ensure customer satisfaction and position the company to meet the challenges of the future.

John Mfg Ltd will continue to refine its production, operation and management systems to cater to changing consumer demands and maintain its competitiveness and prominent position in the worldwide electronics and lighting markets.

Contact Details

John Mfg Ltd
6/F, Yau Lee Centre
45 Hoi Yuen Rd, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2341-1228
Fax: 852-2343-4319
Email: johnlite@johnlite.com
Web: www.johnlite.com