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Innovative Electronics For Every Daily need(HKTDC Electronics, Vol 02,2003)

Vol 2, 2003

Company Profiles

Innovative Electronics For Every Daily need
Heng Tong Electronics Co Ltd

Number One In DVD Duplication
Everbright Chung Cheong DVD Co Ltd

Innovative Electronics For Every Daily need

Heng Tong Electronics Co Ltd

This eye-catching, lightweight mosquito killer developed by Heng Tong Electronics Co Ltd has CE and UL approval, consumes little energy and can be used in all seasons

Hi-tech is the name of the game for Heng Tong Electronics Co Ltd, which was originally founded in 1996 to produce mobile phone accessories but has since diversified into a wide range of technological products.

Heng Tong and its Chinese mainland-based partner Shunde Yongtong Electronics Co Ltd, develop and produce a seemingly inexhaustible range of mobile phone accessories such as housings, leather cases, travel chargers, chargers, battery packs, portable hands-free and hands-free car kits.

The company's hi-tech products include car radio cassette players and CD/DVD/MP3 players, says Heng Tong spokesperson Iris Yung.

"All our products come with a quality guarantee and we are always bringing out a variety of new designs and expanding our range of models," she says. "Our latest products include car alarm systems, rear light systems and parking sensor systems."

A classic example of a recent innovative product release is the "ultrasonic backing sonar" for vehicles, which is built with features enabling faster and easier parking, especially in crowded areas. "It uses a super-wide detection angle that helps prevent side impact when parking in smaller garages," Yung adds.

Another interesting product only recently released by Heng Tong is a stylish mosquito killer, which Yung says is generating numerous enquiries. "Since we gained CE and UL approvals for our latest mosquito killer and put it on the market, it has attracted a lot of attention," Yung notes. "It is lightweight, consumes little energy and can be used in all seasons."

She says the mosquito killer is a safe product with no side effects. "There is no need to add any chemicals, nor are any poisonous substances or smoke associated with it," Yung adds. "It is clean, non-polluting and doesn't harm humans, animals or plants, and for these reasons we think so many buyers are asking for more information."

These and all other Heng Tong products are the fruits of a 50-strong R&D department and are manufactured at an 8,000-square-metre factory in Shunde City, Guangdong Province, on the Chinese mainland that employs another 500 workers.

All Heng Tong electronic products have CE approval and can be produced on an OEM or ODM basis. The company manufactures to ISO 9000 quality assurance system guidelines and was accredited with 'The Honour of Producing Reliable Products for Quality Service and Prestigious Design" by the China Consumer Protection Foundation in 2002.

Not surprisingly Heng Tong's products are popular in many overseas countries. Egypt is the main export market for its innovative mosquito killer, while most of the firm's travel chargers, leather cases and other housings go to Turkey and Israel.

"Our business philosophy is simple - we aim to guarantee excellent quality and offer the best price, which is our customer service guideline," Yung concludes.

WRITTEN BY TONY HENDERSON

Heng Tong Electronics Co Ltd

Rm 303, Hang Bong Commercial Centre,
28 Shanghai St, Jordan,
Kowloon, Hong Kong
Tel: 852-2191-9602
Fax: 852-2191-9501
Email: hengtong@hknet.com
Web: www.hengtong-sd.com


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