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Hong Kong Electronics Fair 2004 (Autumn Edition)(HKTDC Electronics, Vol 05,2004)

Vol 5, 2004

Fair Preview

Hong Kong Electronics Fair 2004 (Autumn Edition)

Hong Kong Electronics Fair 2004 (Autumn Edition)

October 13-16, 2004

?b>Show Times

Fair Dates Opening Hours Buyer Registration Counter
October 12 nil 2pm - 7pm
October 13-15 9:30am - 6:30pm 9am - 6pm
October 16 9:30am - 5pm 9am - 4:30pm

Visitor Enquiries: (852) 2240-4388

Total Exhibitors
2003: 1,950

Total Buyers
2003: 48,291

Major Exhibit Categories

  • Audio and Visual Products
  • Electronic Accessories
  • Home Appliances
  • Multimedia / Electronic Gaming
  • Office Automation and Equipment
  • Personal Electronics / Multi-product
  • Related Services
  • Security Products
  • Telecommunication Products

Special Highlights

1. Hall of Fame
Dedicated to showcasing top-of-the-range brand names and stylish products in an exclusive and magnificent setting

2. Frontiers of Brainpower
A display of innovations, ideas and prototypes for tomorrow's applications and production

3. Electronics Conference
Key industry experts sharing views on market trends, business opportunities and challenges of electronic products

4. Exhibitors' Forum
A custom-made platform for individual exhibitors, in which they introduce visitors to state-of-the-art products and technologies

5. electronicAsia 2004
A professional trade fair for components, assemblies and electronic production and display technologies. The fair is jointly organised by Hong Kong Trade Development Council and MMI-Munich International Trade Fairs Pte Ltd

2003: 54,740 square metres

Halls 1, 2, 3, 5, Atrium 2, Grand Hall & Foyer, Convention Hall, Mezzanine 1, 2
Rms 201-212, 301-310, 401-410, 601-610
Hong Kong Convention & Exhibition Centre
1 Harbour Rd, Wanchai, Hong Kong

Hong Kong Trade Development Council

Federation of Hong Kong Industries
The Chinese General Chamber of Commerce
The Chinese Manufacturers' Association of Hong Kong
The Hong Kong Electronic Industries Association
The Hong Kong Exporters' Association
The Hong Kong General Chamber of Commerce
The Indian Chamber of Commerce Hong Kong
Trade and Industry Department, HKSAR Government

Trade only. Visitors under 18 will not be admitted. (Admission fee is HK$100 per person)

Exhibitions Department
Hong Kong Trade Development Council
Unit 13, Expo Galleria
Hong Kong Convention & Exhibition Centre
1 Expo Drive, Wanchai, Hong Kong
Tel: 852-2240-4353
Fax: 852-2824-0249
Email: exhibitions@tdc.org.hk
Web: www.hkelectronicsfairae.com

Breaking New Ground

The Hong Kong Electronics Fair (Autumn Edition) is set to consolidate its reputation as Asia's biggest electronics show with an even wider selection of advanced electronic products. The 24-year-old event that is staged by the Hong Kong Trade Development Council (TDC) runs from October 13-16 and has long been one of the highlights of the industry's calendar.

"We conduct continuous dialogue with the electronics industry to ensure our events remain relevant, innovative and useful to buyers and sellers," comments Anne Chick, TDC senior exhibitions manager. "We look forward to once again offering a first-class opportunity for local and regional manufacturers to participate in a major trade fair and give buyers the prospect of replenishing stocks while viewing the latest offerings."

Event organisers expect the show to build on previous successes, and are privately confident that key indicators will compare favourably with past fairs. At the 2003 October event, the Hong Kong Electronics Fair attracted 1,950 exhibitors from 22 countries and regions and more than 48,000 buyers from 143 countries and regions, once again posting a record high.

Overseas buyers accounted for more than 54% of visitors, and arrived from diverse locations, including Asia (58.5%), Europe (21%), North America (9%), the Middle East (3.5%), Australia and the Pacific Islands (3.1%), Central and South America (2.6%), and Africa (2.4%).

Despite the addition of the spring event to the electronics industry's schedule, Chick believes buyers and exhibitors will find plenty of opportunities to do business at the autumn fair.

"Consumer demand for novel and higher-tech products shows no sign of letting up," she says. "We've responded to that by creating more opportunities for the electronics industry to showcase its best new items and help industry players make better informed sourcing choices."

The fair has proven a hit with buyers over the years, with visitors to the previous edition such as TNM World Sdn Bhd, Malaysia business director Anthony Chan delighted with the range and quality of products on display.

"This event is well organised and well presented," Chan notes. "It has many manufacturers, not just from Hong Kong and the Chinese mainland but from other parts of the world as well. I can find a complete range of products in one place."

Exhibitors were also quick to praise the event for facilitating numerous business opportunities. "Many visitors to the Hall of Fame at the Hong Kong Electronics Fair haven't heard our name before, but that is changing," says Jessie Chen, a marketing executive for Dbtel Inc of Taiwan. "We have made contact with buyers from the Middle East, UK and Brazil, among others."

Participants from the group pavilions noted the important role played by the fair in raising the global profile of their products. "Mainland companies are highly enthusiastic about joining the Hong Kong Electronics Fair - more than 350 have already confirmed their participation in the Chinese mainland pavilion," says Zhang Xiaoyue, deputy general manager of China National Electronics Import & Export Corp.

He says a wide array of products will be on display at the fair, including audiovisual products such as hi-fi systems for cars, DVDs, VCDs, LCDs and home appliances. "Our electronics industry has been growing rapidly in recent years in terms of technology and manufacturing standards, while the products are also competitively priced," Zhang explains. "The major trend is the gradual change from OEM to brand building and high-end products."

This time the TDC expects more than 2,000 exhibitors from Belgium, the Chinese mainland, Germany, Indonesia, Italy, Japan, Korea, Macau, Malaysia, Netherlands, Russia, Singapore, Taiwan, Thailand, Turkey, the UAE, US and Hong Kong.

The new exhibition concept introduced in 2003, the Hall of Fame, will return to showcase quality brand names in electronic goods, both in finished products and components. More than 150 brands are expected to feature.

"The Hall of Fame proved popular with exhibitors and buyers, and we have brought it back due to spectacular demand," notes Chick. "We've taken note of their feedback and have made this section even bigger and better than before."

The continuing success of the Hong Kong Electronics Fair underlines the important role played by the city in the global electronics business as the major global supplier of electronic products. According to the TDC, the territory exported US$24.1bn of electronic products in the first quarter of 2004 - an encouraging growth of 19% over the same period in 2003.


Extra Attractions Add Hi-Tech Value

Astute visitors won't want to miss the exciting electronicAsia event, which is being held concurrently with the Hong Kong Electronics Fair. This electronic parts and components exhibition featured 552 leading industry producers under one roof in 2003.

"As the specialist show for components, assemblies, electronics production and display technologies, electronicAsia is now well established," says the TDC's senior exhibitions manager Anne Chick. "It will be staged for the eighth time this year and continues to grow in size and influence."

A series of conferences, seminars and forums, covering a wide variety of pertinent topics delivered by key industry speakers, will keep visitors plugged into the latest developments in the industry.

Another attraction to look out for at the Hong Kong Electronics Fair is the Frontiers of Brainpower, which highlights the most creative projects from Hong Kong's top research institutions.

"Top-notch research and development is one of the main factors behind many of the most successful products on display at the fair," notes Chick. "Hong Kong has a number of top-quality research institutions and incubator companies and by organising the Frontiers of Brainpower showcase, we hope to help them reveal some of their ground-breaking creative projects and prototypes of tomorrow's best-selling electronic products."

Participants include Hong Kong Science and Technology Parks Corp (HKSTPC), which will promote its 'Incu-Tech Programme', which supports technology start-ups in Hong Kong. Currently, the scheme involves about 80 such enterprises from the four focused technology clusters of biotechnology, electronics, IT & telecommunications, and precision engineering. HKSTPC will showcase a number of these start-ups at the Frontiers of Brainpower.