31 March 2004
Home Theatre Systems(HKTDC Electronics, Vol 02,2004)
Vol 2, 2004
Home Theatre Systems
Walls Of Sound
Excel Creator Int'l Ltd's latest home theatre system features tower speakers and, unusually, can be altered for desktop application
Consumers worldwide are turning increasingly to home theatre systems as they seek to replicate the excitement of the big screen surround sound experience in their own homes.
Manufacturers in Hong Kong have been quick to spot the demand from movie buffs and computer gamers alike, producing a wide range of complete home theatre systems as well as separate components.
Klegg Audio Asia Ltd has already shown it knows what consumers want with its popular M6 501R model, which won the prestitigious Editor's Choice Home Cinema 2004 Award from Editor's Choice magazine.
"Our products are currently selling well in Europe, Asia and the US, but this award will give them a further lift," maintains project supervisor Ted Tai.
The four-year-old, CE-certified firm manufactures an extensive range of home cinemas, decoder/amplifiers, stands and mounts and super cables under the Klegg Dynamic Fidelity Systems brand name.
"We can provide complete home theatre systems or individual products depending on requirements," Tai explains. "Our speakers are our most popular item, thanks to their technical engineering, design and signal processing capabilities."
Klegg's 10-strong design team in Hong Kong and the UK creates products that are moulded in-house at a 300-worker factory in Guangdong Province on the Chinese mainland.
The firm's latest brainchild is the M8 series, which has been designed as an out-of-the-box solution that builds on the award-winning M6 home cinema system.
The cyber-look M8 501 includes the M8 501P Digital Receiver with Dolby Digital, DTS, Dolby Pro Logic II and MP3 decoding that can be used as a decoder receiver supplying an external amplifier.
The receiver has its own built-in 70W amplifier, while the combination of 100% shielded zinc-alloy satellite speakers and an eight-inch long-throw subwoofer only needs a DVD player to create cinema-quality sound.
"We are also introducing several new products during the coming year, including a Digital Surround Receiver and 6.1 speaker system set that will provide DTS ES 6.1 and Dolby Digital EX 6.1 sound quality," Tai advises.
Equally successful is five-year-old Excel Creator Int'l Ltd, which exports 40% of its home theatre systems and speakers to Europe, 20% to the US, and the remainder to the rest of the world.
Excel produces 10 home theatre systems under its own Real Audio brand and for OEM, the latest of which is the R314 that features four tower speakers and which, unusually, can be altered for desktop application.
"Our speaker designs are special, designed by our own R&D team,"says marketing manager Wallace Sin. "They are very stylish and look attractive in any setting."
The R314 CE-standard home theatre system, for example, boasts a 5.1 channel subwoofer, 200mm paper woofer, 5.1 and two-channel input/output, independent volume control on each channel, and full-function remote control.
Excel offers speakers in aluminium, MDF and wood."Our wooden speakers feature a special luxury-look piano-painting finish that is done at our own factory," Sin notes. "Our other particular expertise is the production of aluminium subwoofers ----- these are usually made of wood but aluminium looks better and can be used for more fashionable designs."
Some 350 workers at the company's 5,000-square-metre mainland plant in Panyu process minimum orders of one TEU that are delivered 35 days after order confirmation.
"We can provide standards approval for all our products and can arrange for pre-shipment surveys by quality assessment companies such as SGS for maximum customer assurance," Sin adds.
Stringent quality assurance and R&D are also key priorities of Techmakers Electronics Ltd, a computer accessories specialist that produces a range of home theatre systems and components.
The 20-year-old firm currently offers three 5.1 home theatre system models and 10 2.1 versions and one 4.1 subwoofer complete systems under its own Tec Sound brand, as well as OEM.
"Our latest model is the CTP-2000SX home theatre system, which is unique as it can change automatically from 2.1 channels to 5.1 channels," marketing executive Esther Leung explains. "The system includes five speakers for video and an amplifier and is compatible with DVDs, VCDs, CDs and computers."
Available in stylish silver or black, the CTP-2000SX is manufactured at a 10,000-square-metre, 350-worker factory in Dongguan on the mainland. Minimum orders of 500 sets of subwoofer systems and speakers and 1,000 for other products can be delivered approximately 21 days after order confirmation. "We sell about 70% of our products to Europe, while Hong Kong and Japan are also important markets," Leung adds.
Europe is also a key market for Kingtex Trading Co, which specialises in 5.1 channel home theatre systems such as the 70 watt output YDS 618 AS that features a built-in amplifier, full function remote control, tone control system, wooden cabinet for subwoofer and satellite and LED display.
Manufactured at a CE-certified, 15,000-square-metre, 600-employee mainland plant located in Shenzhen, the YDS 618 AS is available in minimum orders of one TEU delivered 30 days after order confirmation. "Our biggest market is Europe but our home theatre systems are exported worldwide," manager Desmond Tong explains.
Proving yet again that buyers around the world always opt for Hong Kong products when they want high quality, competitively priced audiovisual equipment.
WRITTEN BY SANDRA JENNER
Units A18-19, 4/F, Blk A
Proficient Ind Centre
6 Wang Kwun Rd
Kowloon Bay, Kowloon
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