HKTDC Hong Kong International Lighting Fair 2011 (Autumn Edition) Seminar
Simple Styles, Sustainable Sources
Simplicity and sustainability are among the latest lighting design and technology trends, industry leaders told a seminar at the HKTDC Hong Kong International Lighting Fair 2011 (Autumn Edition).
“Less is more. The short-term trend is for clean, modern aesthetics. Shapes and colours are inspired by nature,” said Ehsan Sivarajah, General Manager for the Asia Pacific Region at Austria-headquartered lighting multinational EGLO.
He was speaking on Lifestyle and Consumer Trends at the seminar entitled “Market and Design Trend of Luminaires in the New Era”.
“Light fabrics, contrasts, a pleated look and opaque prints on transparent material are used,” said Mr Sivarajah.
Colours can be energetic — fresh, daring and striking tones on flexible materials such as felt, wool, cloth and leather optic patterned with broad strips or graphic motifs are ideal for table, standing and pendant luminaires.
Dark, mystic colours such as burgundy, blue, metallic champagne and dark gold are good for glossy surfaces such as fine leather.
Warm colours combined with metallic shades are also popular for diamond patterns, patchwork applications, diagonal stripes and corroded metallic surfaces.
Mr Sivarajah highlighted the importance of setting the mood. “People do not only buy things to satisfy their basic needs, but to make themselves feel better or create the atmosphere to suit their mood,” he explained, adding that LED stripes could be used to produce the right mood.
Meanwhile, consumers who stress their individuality by mixing and matching, such as separately choosing a lamp stand and lampshade and then putting them together.
“Multifunction designs are also popular,” he adds, citing examples of lights that can be used both indoors and outdoors.
Another trendy concept was “neo-recycling”, or creating new value for old products such as turning a bucket into a lampshade, said Mr Sivarajah.
The prevalence of eco-friendly lighting was driven home by another seminar speaker, OSRAM Asia Pacific Ltd Senior Business Development Manager Dennis Ma.
“Green is not just a trend — it is a must. We are now in the LED era,” he said in his presentation on “Lighting in Its New Dimension”, listing the main features of LED lighting as:
- high energy efficiency — LED efficacies of more than 110 lm/W
- high system efficiency for directional light — 70-85% luminaire efficiency
- long lifetime — more than 50,000 hours of life
- design and aesthetics — freedom of design and high functionality
- high colour and component quality and reliability
LEDs allow for simple, slim, plug-and-play, extendable, adjustable, creative, flexible and multi-application hanging lamps, as well as flat, easy to install, extendable and multi-application under-cabinet lights, he said.
LED technology has given rise to non-glare table lamps, where light is channelled directionally to minimise glare and make reading more comfortable. It also enables minimalist and timeless designs for ceiling lamps, and brilliant colour mood lighting, according to Mr Ma.
“A new approach to light is the OLED [organic LED], which gives flexibility to design,” he said.
OSRAM, for example, has created the PirOLED designer luminaire that combines OLED and LED technology and features flexible and adjustable OLED discs that allow multiple applications.
Another offering from the group is the Orbeos OLED panel, which lays claim to being the first commercial OLED light source for premium general lighting.
“The ultra-thin and extremely light panel produces pleasant, warm white and non-glare light. It is intended for application in the premium segment such as architecture, hotels and retail stores,” explained Mr Ma.
Other seminars held at the HKTDC Hong Kong International Lighting Fair 2011 (Autumn Edition) covered other hot topics such as the global solid state lighting market, the next generation of LED lighting and its professional applications, and the latest regulations and standards for LED lighting technology.