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HKTDC Hong Kong Electronics Fair (Spring Edition) Fair Review
Springing Into Bigger, Better Business

  Tablets of all shapes and sizes were hot items at Asia's largest spring electronics fair
  Tablets of all shapes and sizes were
hot items at Asia's largest spring
electronics fair
Asia’s largest spring electronics show that attracted 2,450-plus exhibitors not only gained the approval of long-time participants but also won praise from newcomers, including first-time participants from Monaco, Sweden and Ukraine.

Take PocketBook Int’l from the Ukraine, which debuted in the Hall of Fame showcasing its stylish multifunctional e-readers that let users play audio books, view pictures and access the Internet.

The four-year-old company claims to be one of the world’s top-five electronic reading device manufacturers. “Demand for e-readers is very strong worldwide and everyone is looking for something special,” said Marketing Manager Michael Kholmanskikh.

He was looking for agents and partners for expansion into Asian markets such as the Chinese mainland, Japan and Malaysia. “This is a good place to explore potential customers,” Mr Kholmanskikh observed. “The fair is very well organised with professional staff.”

Fellow Hall of Fame exhibitor, Hong Kong company iMusicTech Ltd, was launching its iMusic Track concept that is a combination GPS, car black box, mobile hands-free device, cellphone charger and music player.

“iMusic Track can detect user-defined sudden impacts such as car collisions and save information with forward-view video and sound and data on speed and deceleration rates – all set for storage on an iPhone,” General Manager Keith Cheung explained.

Long-time participant Samwin Hong Kong Ltd was promoting its Blu-Ray DVD player and home theatre system. “It is important to stay at the forefront of the market and always take a step ahead of others,” Marketing Manager Sandra K.C. Poon maintained.

Samwin is actively expanding in the emerging markets of South America, as well as the UK, the US and Europe. “Customers from countries like Brazil and Argentina have demonstrated strong demand for quality products and they place big orders,” Ms Poon added. “We are also expanding our own-brand business.”

A range of eye-catching, award-winning speakers from Singapore-based Xmi Pte Ltd also grabbed a lot of attention thanks to their innovative capsule design,

Five-year-old Xmi focuses on bringing the very latest wave of multi-media products to the global market, producing a variety of mono, stereo and multifunctional speakers with a patented extendable vacuum that mimics the resonance of a sub-woofer to produce louder, better sound.

Home theatre systems always prove popular with buyers everywhere  
Home theatre systems always prove
popular with buyers everywhere
Xmi’s first appearance at the spring electronics fair after its successful exhibition at the autumn edition last October gave the company a fitting platform to launch its latest design X-mini Wave Capsule Speaker.

The new product with built-in radio is expected to be on the market towards the end of the third quarter. “We have about 20 engineers working hard to constantly upgrade and improve the system drivers and the quality of our speaker sound,” said Frederick Yao, Manager of Marketing & Communications.

He added that the buyer response had been very good. “We have established contact with many potential customers including those from Brazil, Spain and the US,” Mr Yao noted.

Ray Kang, General Manager of 3iD Technology from Korea, was equally happy with the exhibition results. “This is a good place to promote our OEM products and we have met many customers from Europe and the US,” he revealed.

Mr Kang noted “very strong” demand for smart phone and Bluetooth accessories, such as his company’s micro memory device – a combination USB drive, music player, voice memo and miniSD reader.

“Buyers from Spain, Germany and Russia have already collected samples of our micro memory device and we expect to finalise some deals within a month,” he added.

Another highlight was 3iD’s new Bluetooth bracelet, a fashionable ladies’ bangle that not only vibrates if there is an incoming cellphone call but is also equipped with an alarm that sounds if the phone has been accidentally left behind. “Our Bluetooth bracelet has attracted even more interest from buyers, but we believe it may take two or three months of negotiation before customers place orders,” Mr Kang said.

International buyers such as Malaysian company Jalur Lebar Nasional Sdn Bhd had glowing praise for a fair that surpassed sourcing requirements.

The company, which is building Malaysia’s first open-access fibre-to-the-home network, joined the event for the first time. “We are here looking for LED devices and smart tablets and have got some samples from three or four potential suppliers,” said Digital Media Assistant Omar Albar.

He said the show was excellent. “The pricing and quality of products are really good and everything has exceeded our expectation – we will definitely come again next year.”

Long-time visitor and staunch supporter, Brazilian importer Multi Co, knows full well the spring event’s business potential. “This is a big show for sourcing mice, keyboards and speakers and Hong Kong is certainly an excellent place to do business,” said Multi Co Buyer Alexandre Smith.

Swedish import Sandryds has also visited the exhibition many times, and this year was showing special interest in headphones and phone accessories. “Economic conditions in North Europe are quite promising and people are willing to buy and spend,” Managing Director Mikael Andersson observed. “This is a great show for us to find something special from both new and existing suppliers.”

Better global economic conditions means consumption of electronic products is set to grow, further underlining the long-standing role of the HKTDC Hong Kong Electronics Fair (Spring Edition) as a perfect platform for both exhibitors and buyers to benefit.