20 March 2006
For Work Or Play(HKTDC Enterprise, Vol 08,2007)
|This sleek 2.1 channel USB speaker system from Pacific Base Technologies Ltd comes with two speakers and a subwoofer, and can run on AA batteries|
Continuing the Hong Kong tradition of building the latest features into well-established product lines is 1995-established Loyal Rich Electronics Co Ltd.
Take, for example, the firm's CD Boombox model CDR-3911, which comes complete with CD-player, cassette and AM/FM radio capabilities and operates from AC/DC power or eight C-sized batteries.
Designed with suitable "ports", the boombox also reads and plays data from USB storage devices or SD cards. There is also an encoding function to record from CD onto a USB storage device.
"We take a modern approach," says marketing executive Esther Hui. "Apart from the USB facilities, for example, the radio section features PLL auto-tuning. The user scans a range of stations via a single button, while the frequency of the channel is displayed."
Set up as a manufacturer of consumer electronics, Loyal Rich also offers CD/alarm-clock radios, portable radio-cassette players, LED alarm-clock radios, Walkmans and VCD/DVD players.
The company has joined electronics trade fairs in Hong Kong and Berlin, and serves global markets, notably North America, Europe, Southeast Asia, Japan and Australia.
Production takes place at the firm's 700-worker, 5,000-square-metre, and ISO 9001-certified factory in Shenzhen on the Chinese mainland. Minimum order is one TEU for delivery 60 days after confirmation.
"We go flat out to satisfy customers on quality, design, price and service," says Hui. "When they see our test equipment and understand the depth of our technical knowledge they are further reassured. We also have numerous plastic-injection moulding machines and don't rely on other suppliers. This enables us to offer a one-stop solution."
Loyal Rich also uses dependable sources of raw materials, mostly from the Chinese mainland, and does daily IQC tests, on-production tests, drop tests, life tests (high and low temperature) and transportation tests. "In addition to strong engineering, R&D and moulding teams, I want to stress our highly competent OEM experience," Hui emphasises.
If you are looking for unusual multimedia loudspeakers, Yingsing Industrial Co might have what you need. For example, some of this firm's latest models resemble toy sofas, police cars and watermelons.
"At first, many clients have difficulty believing these are loudspeakers," says manager Raymond Kam. "They often assume they're seeing normal stuffed toys."
In fact, the two-year-old company specialises in distinctive speakers. "Some are inspired by cats, dogs, sheep, pigs and bears," says Kam, "while our fruit line includes oranges, bananas and star-fruit."
Other speakers resemble fire engines, ambulances, "cutie" boys and "cutie" girls. Several "rest sound" models also have cushions attached so the user can enjoy a nap, even at the desk. "The cushion speakers surrender nothing on appearance, and also resemble the likes of bears and flowers," Kam assures.
"Most speakers in the market are made from plastic," adds Kam. "They appear hard and cool, while our designs are soft and warm. Also, our design team comprises five young men full of fresh ideas."
He says that the design team can create special "characters" or models to fit customers' home markets. "We provide OEM designs within two weeks," Kam says, adding that Yingsing also plans to launch its own brand.
Special attention is paid to the blister shells covering the speakers. "We design these shells to ensure stable sound quality and much better bass," says Kam. "Most clients who visit our factory say they're quite satisfied with the design and product quality."
The US, Europe, Japan, Thailand, Singapore and Korea are considered major markets for items manufactured at the firm's 500-worker factory in Shenzhen on the mainland. Minimum order is 2,000 pieces for delivery 30 days after order confirmation.
At Minwa Electronics Co Ltd, marketing executive Charing Hung points to new stereo-enhanced desktop speakers with built-in amplifiers and USB cords. Only 150mm tall, the speakers are USB-connected and powered by four AAA batteries or AC/DC.
"We stress the USB capabilities, built-in amplifiers, multiple power sources and compact designs suitable for use with laptop computers," says Hung.
Minwa, established in 1977, makes many other electronics items, such as power inverters and auto/audio accessories. "We are probably best-known for adaptors and battery chargers," Hung says, "but we've worked hard on our audio and gaming accessories that now account for about 25%-30% of our sales turnover."
Minwa uses the MW brand and exhibits at electronics fairs in Hong Kong and the US. It has two factories, and a third under construction, all on the Chinese mainland. The company serves global markets and has customers in more than 100 countries.
Noting that its desktop speakers sell best in North America, Hung says that the portable speaker range supports the latest iPods. "Customers often compare the sound quality from our speakers to that obtained from hi-fidelity stereo systems and declare satisfaction," Hung insists.
"With many years of integrated manufacturing practice, we've become a market leader," she claims. "We employ superior cost control and market planning strategies, and our team quickly develops new products and constantly adjusts to market needs."
Minwa's vertically-integrated production process involves design, tooling, plastic injection moulding, die-stamping, assembly, testing, quality control and packaging. A minimum order is 3,000 pieces for delivery 40 days after order confirmation.
"We're flexible and efficient," says Hung. "We design quality products and use quality components for durability and long life. We plan to become even more innovative, expand our product lines and strengthen our core products' market positions."
Hong Kong is clearly a rich source of a full range of AV products packed with the latest features.
TEXT BY JOHN CAIRNS
Co-Tech Industrial (Holdings) Ltd
2/F, Blks B2, B2A, B3 & B4
Jone Mult Ind Bldg
169 Wai Yip St
Kwun Tong, Kowloon
Digitron Mfy Co Ltd
MNH2588, Rm 1007
Ho King Centre
2-16 Fa Yuen St
Mong Kok, Kowloon
Loyal Rich Electronics Co Ltd
Fu Fai Commercial Centre
27 Hillier St
Minwa Electronics Co Ltd
Far East Finance Centre
16 Harcourt Rd