Fook Tin Technologies Ltd
The worldwide focus on weight control and good health in general has proved a profitable market niche for Fook Tin Technologies Ltd. The subsidiary of Fook Tin Group Holdings Ltd, which recently acquired its major European component supplier Scaime SA as well as its major ODM customers Terraillon SAS and its Hanson subsidiary, is a pioneer in body-fat scales designed for home use.
The 42-year-old company specialises in the design, manufacture, marketing and global distribution of professional magnitude sensors, professional and semi-professional scales, consumer scales, healthcare and small electronic appliances.
Fook Tin Technologies' cost-effective and vertically integrated manufacturing system has also benefited from the company's Total Integrated Management System - Quality (ISO 9001), Environment (ISO 14001) and Health and Safety (OHSAS 18001).
In addition, Fook Tin Technologies' management establishes and effectively communicates the company's vision, mission and core values to all employees, thus ensuring that the entire company remains focused on single, easily identifiable objectives.
These initiatives, together with sustainable competitive advantages, innovation and economies of scale, have enabled Fook Tin to market itself as a manufacturer and exporter offering customers high-end products and integrated solutions.
Its marketing objectives are clearly defined:
- to sustain business growth
- to expand brand awareness
- to enhance its image by devotion to environmental protection and fulfilment of social responsibilities
- to apply value marketing in product development strategy
- to maintain its customer base through relationship marketing
Targets and objectives are monitored and evaluated regularly, ensuring Fook Tin Technologies excels in understanding customer and market needs and commits to fulfilling these needs by continually innovating products and upgrading services.
The recent acquisition of famous European brands such as Scaime, Terraillon and Hanson successfully transformed Fook Tin Technologies from OEM to ODM and OBM business.
They also enabled the company to gain a tremendous share of the global consumer scale market, thus making Fook Tin Technologies one of the world's leading suppliers of weighing devices.
As a result, the company increased its turnover by 50% in 2002, became a leader in the UK and French weighing scale markets and is poised for even greater success.
Fook Tin Technologies is now embarking on a growth cycle with product development and modification projects high on the agenda.
In future, Fook Tin Technologies plans to focus on sustaining business growth, maintaining its leading position and increasing its market by expanding and diversifying its product range.
Fook Tin Technologies Ltd
4/F, Eastern Centre
1065 King's Rd