24 Jan 2005
Export Marketing Awards(HKTDC Electronic Components & Parts, Vol 01,2005)
Keeping The Electronic Heart Beating
Most people have never heard of aluminium electrolytic capacitors, but they use them every day. LCD TVs, computers, DVDs, energy-saving lighting, air-conditioners, mobile phone adaptors, digital cameras, notebook computers and even car engines wouldn't work efficiently without them.
An aluminium electrolytic capacitor, also known as an E-cap, is an instantaneous energy storage device and circuit-regulating component that powers electronic circuits. Put simply, while the integrated circuit is the heart of electronic products, the E-cap is the blood.
Man Yue Electronics Co Ltd has been creating these essential electronic items for more than 25 years, having started as a trading company specialising in electronic components in 1979.
The company invested in manufacturing facilities on the Chinese mainland in the early 1990s, and began researching, designing, manufacturing and marketing E-caps under the Samxon brand.
Continuously monitoring trends and developments in the electronics sector and adopting a branding strategy since 1993 has differentiated Man Yue from its competitors, ensuring Samxon E-caps gained a solid reputation in the industry.
Man Yue now provides a full range of E-caps, from miniature to large cans with extensive capacitance and temperature ranges, low ESR, high voltage and proven long life.
As most other makers only provide general non-critical E-caps, this extensive range gives Man Yue a significant competitive advantage that made the firm one of the top 10 global E-cap makers in 2003.
It currently enjoys a 2.6% share of the global market in aluminium electrolytic capacitors, with exports accounting for 80% of sales revenue, having achieved a compound revenue growth rate of 32% in the past two years.
Major markets include the Chinese mainland, Japan, Korea, Southeast Asia, Europe and the US. A network of offices in Hong Kong, the mainland, Taiwan, Malaysia and the US supported by a system of distributors and manufacturer representatives in different regions provides customers with a local personal touch.
As a result, Man Yue numbers some of the world's most prestigious brands from the mainland, Japan, Korea, Europe and the US among its ever-growing list of global customers.
Their needs are met by three mainland production plants in Dongguan, Xiamen and Wuxi that cover more than 50,000 square feet and employ more than 4,000 workers.
Indeed, demand for Man Yue's aluminium electrolytic capacitors is proving so strong that the Wuxi plant has been expanded and will begin operations in the first quarter of this year.
In addition, Tsing Hua University and Man Yue have joint-ventured an R&D laboratory in the Tsing Hua Research centre, ensuring continuous product development and firmly positioning Man Yue for equally impressive growth in future.
Man Yue Electronics Co Ltd