1 May 2003
Electrical & Home Appliances(HKTDC Enterprise, Vol 05,2003)
Electrical & Home Appliances
Cups & Mugs
A Helping Hand
MR Technology (Int'l) Ltd creates a contemporary design for kitchen workbenches with this 1,700ml electric glass kettle
Today's modern household appliances must not only make light work of household chores; they must also have added features, stylish designs and match exacting standards worldwide. Whether it's elegant stainless steel chafing dishes or handy electric knives, Hong Kong products are at the cutting edge of the industry.
Reflecting that proud reputation, Wang Chun Plastic Industrial Ltd, a global supplier of more than 30 compact kitchenware products, exports to such household names as Schneider UK, Black & Decker, Welstar and MSR.
From a 15,000-square-metre factory in Shenzhen on the Chinese mainland, Wang Chun produces electric mini-choppers, mixers and knives, in addition to can openers and non-electrical items such as wine, can and jar openers and plastic storage boxes.
Awarded ISO 9002 accreditation in 1995, Wang Chun's 500 workers manufacture to a wide range of international standards, including UL, GS, CE and LVD.
"We are currently applying for UL approval for three products for the US market, including our popular electric knives and hand mixer," says sales and marketing manager Jessie Lau. "While our main market is Europe, this year we will also focus on expanding our US business."
Wang Chun Plastic Industrial Ltd offers items like this adjustable can opener with a knife and scissors sharpener and a five-speed mixer
Lau says a variety of electric knives form the most popular product range. "We will be producing two more styles this year in response to customer demand," she adds.
Wang Chun offers competitively priced products, with electric knives ranging from US$4-5 and more FOB Hong Kong. A five-speed mixer with four beaters and optional basin costs US$6-7 and up. The minimum order size depends on customer requirements, while delivery is approximately 40-45 days after order confirmation.
Equally prolific is Sunnex Products Ltd, a veteran stainless steel and catering producer. Established in 1972, the Sunnex brand is now popular worldwide.
Some 1,000 workers at the company's 450,000-square-foot manufacturing facility in Shenzhen produce about 80 TEUs of products each month, including chafing dishes, serving dishes, teaware, stockpots and cutlery.
Sunnex manufactures some 400-500 items, mostly in 18/10 stainless steel. "We also produce plastic items such as cutlery boxes and serving trays," says sales manager Bede Chow.
Sunnex's popular line of chafing dishes has been extended this year with the introduction of electric models in various shapes and sizes. "We have introduced some new hollow-handled cooking knives, such as parers and choppers for the catering industry," says Chow.
The largest export market is Europe, which accounts for some 60% of sales. Other major markets include the US, the Middle East, Africa and Australia.
"We are also looking at Eastern European countries such as Poland and Hungary," adds Chow. "And we started to supply to the Chinese mainland last year and have established a local sales team in Shenzhen."
The company sources its stainless steel mainly from Japan, and requires a minimum order value of US$10,000 for delivery 4-5 weeks after order confirmation. Prices are available on request.
Another specialist in sleek look stainless steel is Century Industrial Co Ltd, which manufactures kettles, urns, coffeemakers and food steamers.
Founded in 1997, the company has an 18,000-square-metre factory in Shenzhen, where some 220 workers produce OEM orders with CE, GS, UL, CSA and SAA approvals and export quality certificates.
"We specialised in stainless steel appliances in a few categories to build a strong reputation in the market," says marketing executive Cris Chow. As a result, leading brands such as Cuisinart, Breville, Tefal, Delonghi and Russell Hobbs carry the company's lines. "Our latest item is the Moka Coffee Maker, which we started manufacturing this year," she says.
Major markets are the US and Canada, which together account for 40% of the business, while Europe accounts for a further 40%. "We are also looking to expand exports to Japan and Korea," notes Chow.
The company sources stainless steel from the mainland and PP from Singapore, Taiwan and Thailand. Prices and minimum orders depend on the model, and delivery time is 60 days after order confirmation.
Handy functions could be the theme of South Asia Int'l (HK) Ltd, which produces its own SAI brand and ODM and OEM orders at its 108,000-square-metre mainland factories in Shenzhen and Dongguan.
Founded in 1968, and ISO 9001-accredited in 2000, the company produces ionic hair dryers, vacuum polybag sealers, water filtration vacuum cleaners, coffee makers, hand blenders, mini-dehumidifiers and steam guns.
Company spokesperson Mabel Wong says the most popular products are the SAI electric vacuum polybag sealer with detachable cutter and the SAI water filtration vacuum cleaner, which traps dust in the water tank and requires no filter bags.
"We've been producing our multi-task SAI brand since 2002," she says. "We plan to produce 12 new SAI products a year as we have a 20-strong R&D, design and engineering team on the mainland and in Hong Kong."
South Asia produces two main collections: Classic, a combination of black and silver, and Jade, in white and green. "Our main export markets are Europe, the US, Japan, Germany and the Netherlands," says Wong.
Materials come mostly from the mainland, while products are available for minimum orders of 1,000 pieces for delivery 30-45 days after order confirmation. Prices are available on request.
WRITTEN BY SANDRA JENNER
South Asia Int'l (HK) Ltd
18 Sung On St
Hung Hom, Kowloon
Sunnex Products Ltd
4 Shung Shun St
Yau Tong, Kowloon
Wang Chun Plastic Industrial Ltd
11/F, Blk A
Koon Wah Ind Bldg
4 Sun On St
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