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EL Products Signal Expansion(HKTDC Electronic Components & Parts, Vol 04,2001)

Hong Kong Electronic Components & Parts

Vol 4, 2001

Company Profiles

EL Products Signal Expansion

EL Products Signal Expansion

Electro-luminescent products from Fuanly Holdings Ltd are created according to the company's own designs or those of customers.

A DEVELOPING market hungry for electro-luminescent (EL) products for various applications translates into burgeoning business prospects for Fuanly Holdings Ltd.

EL products were first used for aviation, military and automotive purposes, but are becoming increasingly popular.

"Our customers range from manufacturers of toys, gifts, watches and clocks, as well as telecoms and electronic devices, to advertising agencies and hospitals," says managing director Andrew Chen.

"They use our products as backlighting for LCD and instrument panels, watch and clock dials, lighting for toys and gifts, Christmas decorations, advertising signs, emergency signs and multi-coloured animated EL products."

Fuanly recently opened a new 50,000-square-foot factory in Shenzhen on the Chinese mainland. The premises are four times larger than its original factory launched in 1992.

"Propelled by the growth of our production base, our sales offices in Beijing, Shanghai, Shenzhen and Hong Kong help market our products all over the world," says Chen.

The Chinese mainland market accounts for about half the company's business, while the rest is divided between customers in Hong Kong, Taiwan, South Korea, Singapore, India and the US.

"Most of our production is tailor-made for customers," Chen notes.

The Shenzhen factory is equipped with advanced technology enabling production of an extensive array of high-quality EL products and accessories for markets worldwide. It has 400 well-trained, experienced staff.

As a fast-growing EL manufacturer, Fuanly has built a good reputation among global customers.

"With our proven quality, advanced technical service and on-time delivery, we are working more aggressively than ever to offer a better service to all our customers," Chen says.

Apart from EL products, the company offers a diverse range of services. For instance, it can supply EL components, like inverters or drivers for any custom-made products.

"Inverters are simple devices that convert a power source into a specified voltage and frequency to light up EL products," explains Chen. "Drivers are more advanced and intelligent. They control the illumination of different patches of an EL product to create a splendid animated effect.

"We also supply EL Fibre, which is the latest technology in the EL field. It takes the form of fibre which can bend in any direction."

Anyone wanting to develop EL-animated products can send Fuanly graphic files in CDR, DNG, or PDS formats for translation into free-of-charge computer simulations.

In addition, Fuanly can make EL samples to customers' requirements. Generally, samples are ready within 10 days of receiving payment for tooling and film costs. If the artwork required is complex, the work may take another five days.

The group's artwork design team also offers a series of own-design products. The latest is a collection of pins created for the 2008 Beijing Olympics.

Utilizing Hong Kong as a regional sourcing hub and business centre, Fuanly's sales office there is more than an important marketing arm. It is also an ideal location for the parent company.

Fuanly aims to expand into the telecoms business. It is developing an optic-fibre device to serve as an intra-communication network system with capacity for about 1,000 families.

WRITTEN BY VANAPA ONGVISES

Fuanly Holdings Ltd
Flat D, 17/F
Great Smart Tower
230 Wan Chai Rd
Wanchai, Hong Kong
Tel: (852) 2295-6961
Fax: (852) 2295-6291
E-mail: fuanly@anfuly.com
Web: www.anfuly.com