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Dynamic Diversions(HKTDC Electronics, Vol 02,2008)

Video Game Accessories

Photo
These video game guitars from Yika Creative Ltd are compatible with PS2, Wii and PCs, and feature a wireless receiving distance of up to seven metres.

The arcane world of video game accessories is evolving and expanding in a myriad of exciting ways

No longer simple joysticks used to control basic animated stories, video game accessories today embrace everything from music to fitness and much, much more.

Once a niche market and considered by some as a curiosity in the mid-1970s, the computer and video game industry took in some US$9.5bn in the US alone in 2007, according to the Entertainment Software Association's latest annual report.

Sales tracker NPD Group added that software sales were up 63% in March this year compared with March 2007, while equipment sales climbed 46% over the same period.

Demonstrating the industry's strong growth, Nintendo recently announced that it would increase its monthly production of Wii video game consoles from 1.8 million to 2.4 million.

This move comes in response to a predicted upturn related to the recent introduction of three new video game consoles: the Wii, Microsoft's Xbox 360 and Sony's PlayStation 3.

New consoles mean new games and motivated buyers, and a quick glance through the latest product catalogues from Hong Kong manufacturers reveals everything from traditional boxing gloves, tennis racquets, golf clubs and baseball gloves to a revolver.

Fundamental focus

Whatever the latest trends, Solar Tune Electronics Ltd Sales Manager Stanley Chan says it's good, old-fashioned fundamentals that matter when producing a successful video game accessory. "Durability and good looks are very important in our products and so is affordability," he avers.

A leading electronic games specialist, Solar has developed a full series of LCD games of its own design. "Nowadays we are also developing plug-and-play TV games and TFT display portable games," Mr Chan says. "We can also handle OEM and ODM projects with our in-house resources."

The company currently produces electronic tennis racquets, golf clubs, baseball gloves, shooting and darts products, among others. "They are similar to Nintendo products but also very different because they use infrared technology - which means that there are no patent issues," Mr Chan explains.

Typical of Solar's catalogue is model SV1021, a 7-in-1 wireless, plug-and-play sports game that offers tennis, golf, baseball, bowling, darts, shooting and ring pastimes in one compact console. "Our products are unit-priced around the US$13 mark," Mr Chan adds.

Wireless wonders

Also forgoing wires is Yika Creative Ltd, which produces an array of TV game accessories - including bright, colourful guitars designed to delight any budding pop star.

Marketing Assistant Andrew Wong says the company's wireless creations can be played anywhere in the home within a three-metre radius of the receiver and with the correct CD software. "They can be plugged in to either the TV or the PC and come in various colourful designs," he adds.

Models M-001 and M-002 that offer PS2/Wii and PC and 3-in-1 compatible guitar games exemplify Yika's commitment to providing fun toys and games that also encourage children to learn.

The edu-toys and games accessory specialist developer takes pride in creating and manufacturing professional products incorporating the latest technology.

Yika's in-house assets include R&D, market research, sales, bonding, silk-screen and embossed printing and PVC departments spread between the China factory and the Hong Kong office.

"All our products reach international safety standards and have been tested for reliability and long life," Mr Wong assures. "We make sure our products meet with different countries' required testing standards."

Fighting fit

Making a real fight of the contest to develop and produce the most popular video games accessory is HM Global Ltd, which manufactures an innovative inflatable boxing creation that fits like a glove to the Wii Sports pack.

Sales Manager Sanvia Cheung says the model HM-W3315 boxing gloves, which come in a stylish black colour with red trim, are designed and developed to augment the Wii console boxing game. "They enhance the game with their inflatable design, which allows the controller to match the player's hands," she explains.

A leading manufacturer and exporter of consumer electronic products pecialising in AV products, AV game accessories and iPod and mobile phone accessories, HM Global's "strong" R&D capability ensures it meets buyer specifications.

"We have more than 500 models in our product range," Ms Cheung reveals. "Our experienced engineers and industry knowledge allow us to incorporate the latest features into buyer customisation projects."

She adds that HM Global has the manufacturing capability to meet volume demands. "We also have close relationships with more than 300 materials suppliers, providing adequate resources to meet production needs," Ms Cheung insists. "On-time delivery can be assured."

The company's strict QC & QA inspections also meet stringent standards. "We aim to provide quality products," Ms Cheung maintains. "We have professional staff testing incoming materials and in-process assemblies, performing outgoing checks and inspecting the finished product."

HM Global welcomes OEM and ODM orders. "Our markets are worldwide," Ms Cheung concludes, adding that the company's game accessories are priced at approximately US$4 per unit FOB Hong Kong.

Buyers wanting to cash in on the video games and accessories boom clearly need to take a second look and snap up these dynamic diversions that promise plenty of profit.

TEXT BY NIALL FRASER

FAST FACTS

HM Global Ltd
Unit C, 26/F
Gold King Ind Bldg
35-41 Tai Lin Pai Rd
Kwai Chung, New Territories
Hong Kong
Tel: 852-2485-0071
Fax: 852-2125-6318
Email:
sales@hmglobal.com.hk
Web: www.hmglobal.com.hk

Year Established: 2002
Major Product Categories: game accessories
Brands & Certificates: -
Minimum Order: 3,000 pieces
Monthly Production: 80,000 pieces
Delivery Time: 20 days
Factory Size & Location: Shenzhen
Workforce: 200

   

Kelp Enterprise Co
Rm 815
Ka Wo House
Po Nga Court
Tai Po, New Territories
Hong Kong
Tel: 852-2696-3218
Fax: 852-3587-2625
Email:
hk.kelp@hotmail.com
Web: www.u-me.hk

Year Established: 2004
Major Product Categories: toys, TV games
Brands & Certificates: U-me; ISO 9001
Minimum Order: 3,000 sets
Monthly Production: 200,000 sets
Delivery Time: 20 days
Factory Size & Location: 3,000 square metres; Shenzhen
Workforce: 500-600

   

Master Leader Int'l Ltd
Rms 1803-4
CRE Centre
889 Cheung Sha Wan Rd
Cheung Sha Wan, Kowloon
Hong Kong
Tel: 852-3102-2250
Fax: 852-3102-1300
Email:
alex@masterleader.com.hk
Web: www.masterleader.com.hk

Year Established: 2002
Major Product Categories: TV games, iPod speakers, wireless optical mouse, LCD games, electronic toys
Brands & Certificates: ISO 9001, RoHS, ICTI
Minimum Order: 3,000 pieces
Monthly Production: 300,000 pieces
Delivery Time: 40-50 days
Factory Size & Location: Dongguan
Workforce: 1,000

   

Solar Tune Electronics Ltd
Unit 16, 1/F, Blk C
Hong Kong Ind Centre
489-491 Castle Peak Rd
Kowloon
Hong Kong
Tel: 852-2307-0523
Fax: 852-2743-2678
Email:
solar@solartune.com.hk
Web: www.solartune.com.hk

Year Established: 1994
Major Product Categories: electronic games and toys
Brands & Certificates: Solar Games; ISO 9001, RoHS
Minimum Order: 5,000 pieces
Monthly Production: -
Delivery Time: 30-45 days
Factory Size & Location: Dongguan
Workforce: 800-1,000

   
Totex Int'l Ltd
Unit 4, 8/F
Perfect Ind Bldg
31 Tai Yau St
San Po Kong, Kowloon
Hong Kong
Tel: 852-2351-6233
Fax: 852-2351-6565
Email:
totex@totex.com.hk
Web: www.totexintl.com
Year Established: 1985
Major Product Categories: battery packs, Li-ion chargers, travel adaptors
Brands & Certificates: Premium Gold; ISO 9001
Minimum Order: -
Monthly Production: 50,000 pieces
Delivery Time: 4 weeks
Factory Size & Location: 100,000 square feet
Workforce: 300
   

Yika Creative Ltd
Rm 2017, 20/F
New Tech Plaza
34 Tai Yau St
San Po Kong, Kowloon
Hong Kong
Tel: 852-2326-1248
Fax: 852-2326-1660
Email:
info@yikahk.com
Web: www.yikahk.com
www.hkenterprise.com/yika

Year Established: 2002
Major Product Categories: games, digital photo frames and electronics
Brands & Certificates: YK, Yika
Minimum Order: 1,000 pieces per item and colour
Monthly Production: -
Delivery Time: 30-40 days
Factory Size & Location: 10,000 square feet; Shenzhen
Workforce: 150