12 April 2006
Display Radios(HKTDC Electronics, Vol 01,2006)
Sound And Vision
|Palito (HK) Electronics Ltd manufactures sleek, palm-size Palito-brand FM auto-scan radios|
Innovative, contemporary electronic product design is a Hong Kong specialty, and hi-tech display radios and accessories are no exception. These modern marvels are taking the radio world by storm, thanks to their ability to display essential information apart from delivering music and speech.
Ausbon Industrial Ltd is one Hong Kong company that has been quick to see the advantages of display radios, targeting the young, trendy set with its thermo projector alarm clocks.
The thermo projector alarm clock with FM radio (model AB0568-7) comes with earphones, is compact so it can slip into a pocket and boasts a temperature display that can be projected onto a surface up to one metre away.
Together with its companion thermo projector clock with FM radio (model AB0593T), its many functions give it extra appeal to the tech-savvy young generation, according to marketing manager Jacky Hui.
"Each model goes through a thorough design selection process so they best suit the targeted market," he explains. "Our design department comes up with a lot of models which we discuss with our sales team, then we vote on each design."
This process results in modern, sleek designs in funky, fluorescent colours that appeal to the youth market, although Ausbon has other models to suit all age groups and tastes. "We use ABS from Taiwan and we are also developing a new metal casing material," Hui adds.
The 13-year-old company mainly produces display clock radios, but also manufactures calculators at its ISO 9001-certified factory in Shenzhen on the Chinese mainland, which employs approximately 400 staff.
Model AB0568-7 sells for US$3.65 FOB Hong Kong for minimum orders of 3,000 units delivered approximately 35 days after order confirmation, depending on stock. "Our main markets are the US and Europe," Hui advises.
Also with a strong focus on up-to-date design and style, Jasonic (HK) Electronics Co Ltd has taken the humble clock that was its first product and diversified into a whole range of multifunctional digital items, including display radios.
"Customers need more functions, depending on whether the product is kept in the home or in the office," claims marketing executive Van Lam.
"Design and materials are also important in order to cater for all sorts of customers, so we usually choose designs based on market trends and customer needs."
One of Jasonic's best-selling products is the CR-597 FM water-resistant shower radio, which is stylish, compact and provides high-quality sound courtesy of its built-in speaker.
The 60x150x50mm FM auto-scan radio, which also features electronic volume control and is powered by three UM-4 batteries, includes suction cups that allow it be mounted on a wall. "Europeans like the modern design of this product," Lam maintains, adding that each unit costs US$4 FOB Hong Kong.
Another winner for the six-year-old company is model CR-736, a 49x49x28mm FM scan radio that includes a pedometer, stopwatch, timer and alarm clock. The radio, which features earphones and a belt clip and is powered by a UM-4 battery, is unit-priced at US$2.70 FOB Hong Kong.
Jasonic accepts 5,000-unit minimum orders for each item and delivers within 45 days of order confirmation from a 2,800-square-metre, 200-worker factory in Shenzhen. "Our main markets are the US and Europe," Lam says.
Taking the display radio experience to the next level is Triones Technology (HK) Ltd, which has developed a USB CD clock radio with a quirky, personalised feature. "It lets the user wake up to a choice of different sounds such as a singing bird, or choose from many phone ring tones," says director Hiroshi Takahashi.
Giving the radio even more of an edge are coaxial speakers. "These are a speaker inside a speaker that produce high-quality sound for the most discerning listener," he claims.
The USB CD clock radio is the centre-piece of Trione's range of audio and video products, which often carries the company's own Takahashi brand and includes MP3 players and USB speakers. "Prices for all our products are available on request," Takahashi adds.
Established in 2005, Trione's 900-square-metre factory in Shenzhen exports minimum orders of 1,000 pieces to the US, Europe, Japan and other parts of Asia 60 days after order confirmation.
Adopting an equally hi-tech approach, Specialthing Int'l Co Ltd manufactures an elegant professional digital AM/FM headphone radio with a unique folding cabinet.
The model HP-50K Phase Lock Loop (PLL) radio measures 153x90x195mm, is powered by two AA batteries and provides digital tuning, 10 pre-set stations comprising five AM and five FM, and an LCD alarm clock.
Other features include sleep and lock functions, rotary volume and tuning controls and folding earpieces with extra-soft cushions and adjustable settings. "The headphones can act as noise-protection equipment up to a maximum of 82DB when users are working in noisy environments or even protect ears against the cold," observes marketing manager Ida Sung.
The 20-year-old company's 3,000-square-metre, 300-worker factory in Shenzhen manufactures some one million radios a year, which are available in minimum orders of 3,000 units delivered 30 days after order confirmation. "We export to the US and Europe and also have our own Sports and Apogee brands," Sung adds.
No wonder then that consumers worldwide tune in to Hong Kong manufacturers when it comes to combining sound and vision in high quality, competitively priced display radios.
WRITTEN BY MEILING VOON
Co-Tech Industrial (Holdings) Ltd
2/F, Blks B2, B2A, B3 & B4
Jone Mult Ind Bldg
169 Wai Yip St
Kwun Tong, Kowloon
Jasonic (HK) Electronics Co Ltd
Nan Fung Centre
264-298 Castle Peak Rd
Tsuen Wan, New Territories
Palito (HK) Electronics Ltd
5 Canton Rd
Tsim Sha Tsui, Kowloon
Specialthing Int'l Co Ltd
Unit 7, 7/F, Blk A
Veristrong Ind Centre
34-36 Au Pui Wan St
Fotan, New Territories