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Digital delights(HKTDC Electronics, Vol 05,2003)

Vol 5, 2003

Company Profiles

Tuning in to new markets
Tsuen Shing Enterprises Ltd

Digital delights
Samwin Hong Kong Ltd

Digital delights

Samwin Hong Kong Ltd

Sophisticated digital audiovisual equipment such as these portable MP/CD/VCD players and DVD/VCD/CD players are a specialty of Samwin Hong Kong Ltd

The future is definitely digital, according to Samwin Hong Kong Ltd marketing manager Pinky Wong. The 11-year-old company designs and manufactures a wide variety of digital audiovisual equipment, and recently opened a new R&D facility to maintain its innovative edge in international markets.

"The Samwin group made a big investment in establishing a digital technical laboratory to meet the requirements of the new century's digital development," explains Wong.

She notes that more than 40 engineers were hand-picked for their specialised skills and state-of-the-art technology was introduced. "The combination of the two results in an R&D department and acoustic engineering department that keep up with world market trends and pave the way to the future," Wong says.

A critical part of that future, Wong believes, will be the rapidly growing market for sophisticated DVD players with recording facilities, such as Samwin's Personal Video Recorder (PVR) with advanced MPEG2 encoding technology.

This cutting-edge encoding system greatly speeds up the processing time for converting analogue audiovisual signals to digital. The unit features a built-in erasable hard disk and TV tuner and can record up to 80 hours of television before space needs to be cleared on the disk.

According to Wong, this sort of recording system will quickly supersede videotape, which she argues has many disadvantages, including severely limited recording time and the tedious requirement to rewind or fast-forward to get to a particular scene.

The PVR enables the user to begin watching a programme from the beginning while the unit is still in the middle of recording and also functions as a full-feature DVD player.

Samwin also produces a range of DVD players packed with additional features such as MP3 compatibility and microphone inputs for karaoke sessions for those who don't want to record programmes.

Obviously audiovisual processors of this quality require sophisticated screen and speaker systems to match, and Samwin is able to provide complete packages.

The company also manufactures state-of-the-art plasma TVs and a range of 5.1 channel home theatre speaker systems that deliver virtual cinema sound and vision in the living room.

Samwin is equally committed to meeting the needs of consumers who enjoy music and movies on the move and has developed a range of portable entertainment units.

Its V-108 personal entertainment system is a portable VCD, CD and MP3 player rolled into one, its high quality portable DVD players are a house speciality and its portable MP3 players are an equally popular line.

Although its products are sold in some markets under the Samwin brand name, about 70% of the company's business is OEM or ODM and longstanding relationships exist with household names including Walmart, Daewoo and NEC.

Production is carried out at Samwin's 10,000-square-metre-plus factory in Dongguan on the Chinese mainland, which employs more than 700 staff.

Monthly production of DVD players can reach as high as 40,000 units, while up to 50,000 VCD players can be expected to roll off the production line in the same period.

Acceptable order sizes vary according to the product, but Wong says 500 units would be the minimum for a DVD player with delivery promised 14-21 days after order confirmation.

Samwin enjoys ISO 9001 certification and its independent quality control department is dedicated to ensuring that all products meet the same high standards of design and manufacturing.

"Quality is the ultimate goal and Samwin makes that a priority," Wong insists. "We have a truly modern facility that can handle the needs and demands of today and tomorrow."

WRITTEN BY ROBERT PIERCE

Samwin Hong Kong Ltd

Rms 901-2, Futura Plaza,
111-113 How Ming St, Kwun Tong,
Kowloon, Hong Kong
Tel: 852-2756-3808
Fax: 852-2751-1622
Email: samwin@samwin.com.hk
Web: www.samwin.com.hk

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