19 Aug 2004
Digital Cameras(HKTDC Electronics, Vol 04,2004)
Vol 4, 2004
These rounded and rectangular digital cameras from Focus Products Co Ltd can take 640x480 pixel quality photos
Digital is the latest buzzword in the consumer electronics field, especially when it comes to cameras. Highly popular, snap-happy digital cameras that appeal to both photography buffs and personal computer owners are encouraging Hong Kong manufacturers to offer a broad range of cameras to suit all purposes.
"Digital technology makes photography more accessible, cheaper and more fun, especially for PC owners," says Focus Products Co Ltd manager Gloria Lee.
Established in 1983, Focus manufactures motor drive, flash and digital cameras. "We have 1,000 skilled workers in our 20,000-square-metre, ISO 9002-certified plant on the Chinese mainland, where we produce about six million cameras a year," Lee notes. "Buyers can use our FOCUS or PROTAX brands, while OEM and private labels are also welcome."
Typical of the company's range is the Super Teen DC-350 series, which brings unusual shapes and lots of colour to the camera body in addition to digital photo excellence.
Functions include 24-bit true colour with a 1/3 -inch CMOS sensor; VGA (640x480 pixels) and QVGA (320x240 pixels) options; 50cm-infinity range; still/continuous/PC modes; and 8MB SDRAM for about 40 images in VGA and 150 in QVGA.
Model DC-305 is slimmer, with a 300KP CMOS sensor; 640x480/320x240 resolution; 4x16 SDRAM built-in memory; 26-104 images depending on resolution, and a super-thin 6mm body.
"These cameras are suitable for premiums and are available for minimum orders of 1,000 units for delivery within 30 days of order confirmation," adds Lee.
At the higher end, Focus offers model DV-8, a digital video camcorder with a 2MP CMOS, voice recording and a 1.5-inch TFT display. "This is designed for portability," Lee explains. "It can be used as a digital still camera or with a PC."
Another firm taking a dedicated approach to the digital revolution is Ginfax Development Ltd, founded in 1990, which offers a wide range of digital cameras.
"We make approximately two million cameras a month at our two factories on the mainland," says sales and marketing manager Avis Wong. "We employ about 2,500 workers and have both ISO 9001 and CE certification."
Typical of the range is model 031. "This small camera has excellent features," claims Wong. "There is an 8MB SDRAM internal memory, VGA/QVGA resolution for 26-104 images, and the output interface is PC USB 1.1."
Models 060 and 080 are top-of-the-line, slim digital cameras. The former has a 1280x960 or 1.3 megapixel (MP) CMOS and an 8mm F3.5 fixed focus lens; the latter boasts 2MP and a fixed focus 8.5mm F2.8 lens.
The 060 is available for minimum orders of 1,000 units to be delivered 30-45 days after confirmation of order. "Our Ginfax brand is available for buyers in the US, Europe and the Chinese mainland, and we also accept private labels," adds Wong.
Digital cameras are also in focus at Creation Electronics Ltd, a 16-year-old manufacturer of consumer electronic products specialising in products incorporating CDs.
"We offer elegantly designed digital cameras with flash units, AVI movie/sound, voice recording, and PC and SD card support," explains marketing manager Dino Wong.
He adds that sales of models DC-210 and DC-310, currently running at US$2m per month, are more than satisfactory. The former is a 2.1MP camera offering UXGA (1600x1200)/SXGA (1280x1024)/VGA (800x600) modes, a 2X digital zoom function, and a colour TFT LCD viewer.
Model DC-310 is a 3.3MP digital camera with TFT LCD viewing and an aluminium case. Resolution ranges from 2048x1536 to 800x600, while there are also 2X digital zoom and (optional) 16MB flash RAM memory functions.
Wong says Creation usually makes about 5,000 cameras a month at its 1,000-square-metre, 80-worker plant on the mainland that is CE and FCC approved. "The minimum order is 1,000 cameras, for delivery within 40 days of order confirmation," he adds.
Wong claims Creation concentrates on quality, and uses raw materials imported from Japan (Epson and Toshiba), Taiwan and the US. "Our major export markets are in western Europe."
Also offering an extensive range of digital cameras and accessories is Ultratime (HK) Industrial Ltd, manufacturer of the UAT brand of electronic gifts and toys.
"We rely on modern equipment and strictly implement ISO 9001 standards to produce fashionable items of superior quality," claims sales manager Ivy Hon. "Our R&D department works continually on new designs, and we accept both OEM and ODM projects."
Ten-year-old Ultratime offers more than 17 different digital camera models that are produced at a 20,000-square-foot, 200-worker mainland plant using parts and components imported from Taiwan. Minimum order is 500 units per model and delivery takes place 25-30 days after order confirmation.
"Our digital camera range is very comprehensive, and covers web/TV, video and digital requirements," Hon insists. "They are all high quality, reliable products designed to meet the needs of different segments of the market, from fashionable and fun to smart and professional."
Illustrating that Hong Kong is certainly focusing on the right image when it comes to ever-popular digital cameras.
WRITTEN BY ANTHONY WT MOORE
Art Power Plastic & Electronic Fty Ltd
Flat H6, 11/F
30 Man Yue St
Hung Hom, Kowloon
Ultratime (HK) Industrial Ltd
Unit 8, 5/F, Blk 2
Tak Fung Ind Bldg
168 Texaco Rd
Tsuen Wan, New Territories