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Digital Cameras(HKTDC Electronics, Vol 01,2003)

Vol 1, 2003

Product Features

Digital Cameras
Fun For All

Hands-Free Phones
Hands Free, Hands Down

Car Entertainments
On The Road Again...

Digital Cameras

Fun For All

Achiever digital still and PC cameras, manufactured by Achiever Industries Ltd, are exported to the US, Europe and Asia

Digital cameras are here to stay and farsighted Hong Kong manufacturers have the market firmly in focus. Astute organisations such as Focus Products Co Ltd, for example, have their fingers on the button when it comes to producing quality digital cameras for all needs and budgets; having built a solid reputation with conventional SLR photographic equipment since 1983.

According to company spokeswoman Gloria Lee, Focus, which manufactures and markets under the Focus and Protax brand names, is firmly committed to the development of quality digital equipment through its R&D operations on the Chinese mainland and in Taiwan.

"We handle manufacturing in our factory in Xiamen, and can deliver worldwide within 30 days of order confirmation," says Lee, adding that the firm accepts orders of or above a minimum value of US$5,000. Europe and the US are currently the company's major markets.

Focus's DS-210 2.1 million pixel fixed lens digital camera is a versatile mid-market model, capable of capturing brief video clips as well as still images. Other features include a self-timer with a 10-second delay and a smart media memory card slot. The DS-131 is a lower resolution model offering 1.3 million pixels.

Supercam Cybertech Ltd sales and marketing executive Raymond Lui says that a key element in the appeal of its digital cameras is multifunctionality.

For example Supercam's DSC 218, available FOB Hong Kong for US$18, combines the functions of a digital still camera, a digital video recorder and a PC web camera, the DSC 239 for US$22 goes a step further.

"It's a versatile multipurpose entertainment unit," says Lui. "As well as being a 300,000 pixel digital still camera, a digital video recorder and a PC web camera, it has a built-in FM radio and eight games programmed into it. It's great for entertainment on the move."

Supercam manufactures under its own A-Max brand, accepts OEM orders, promises delivery within 45-60 days of order confirmation and requires minimum orders of 100 pieces. The company's main markets are in Europe.

Giga Technology Co Ltd, which is currently expanding its presence in the digital camera arena, also offers customers a choice between an OEM arrangement and its own Giga brand name, as marketing manager Annie Yung explains.

"Our models currently range from 100,000 pixels to 800,000 pixels but we will shortly be launching a model with 1.3 million pixels of resolution," says Yung. "A lot of people are looking for higher resolution now."

Giga, which manufactures its cameras in two factories in Dongguan on the mainland, produces a range of different models geared to different markets. The company accepts orders for 500 cameras or more, and promises delivery in four to eight weeks.

Giga exports to Japan, the US, Europe and Southeast Asia, all of which have different requirements. "Some countries at an earlier stage of development prefer a larger camera," Yung explains. "On the other hand, our palm-sized model, which is for more sophisticated markets, is smaller than a credit card. It depends what people want and are ready for."

Affordable digital cameras, also capable of capturing short video clips, are one of the specialties of Thinking Group Ltd, which also manufactures a broader portfolio of digital products including scanners and MP3 players.

"Most digital cameras are used in tandem with computers so they were a natural extension to our product line," explains Lorinda Chau, the group's sales and marketing director. "We try to cover all areas but at the moment we are focused mostly on the low-end to middle market. It's a growing business but with a very high level of competition."

According to Chau, the group's design division develops products in Hong Kong and then works in partnership with factories on the mainland to produce the cameras. "This arrangement," she says, "gives the company maximum flexibility in fine tuning its product range."

Flexibility is also a priority for Winfield Vision Technology Ltd according to marketing manager Stephen Yu, who explains that the company is steadily expanding its digital camera range.

"We make special items, including the Datacam, which is a digital camera with a mini mobile hard disk, and we also make low-end models for the toys and gifts and premiums markets, which are growing well," he notes.

Yu says Winfield's Binocular Digicam is a unique item. "It can capture distant images because it offers 8x magnification," he explains. "It's useful for purposes such as horse racing or bird watching and is a very successful item."

Winfield invests consistently in R&D, largely carried out in Taiwan, but manufactures at a factory near Hong Kong in Guan Lan, Shenzhen, which Yu says meets the company's high quality control standards.

FOB Hong Kong prices vary according to the model and the size of order, and the minimum, delivered within 30-45 days of order confirmation, is 3,000 pieces.

"We are developing new items the whole time," adds Yu. "With digital cameras, nothing stands still for long."

WRITTEN BY ROBERT PIERCE

Contact Details

Achiever Industries Ltd
Flat A, 9/F
Union Hing Yip Fty Bldg
20 Hing Yip St
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2343-8392
Fax: 852-2341-6020
Email: info@achiever.com.hk

Focus Products Co Ltd
Rm 2020
Fortune Comm Bldg
362 Sha Tsui Rd
Tsuen Wan
New Territories, Hong Kong
Tel: 852-2612-0323
Fax: 852-2407-8185
Email: focus000@ms16.hinet.net

Giga Technology Co Ltd
Rm 803
South China Ind Bldg
1 Chun Pin St
Kwai Chung
New Territories, Hong Kong
Tel: 852-2429-3168
Fax: 852-2481-8498
Email: sales@giga.com.hk

Sunox Technology Ltd
Rm 1101
CRE Centre
889 Cheung Sha Wan Rd
Cheung Sha Wan, Kowloon
Hong Kong
Tel: 852-2991-4520
Fax: 852-2991-4673
Email: product@sunox.com.hk

Supercam Cybertech Ltd
Rms 11-12, 32/F
Cable TV Tower
9 Hoi Shing Rd
Tsuen Wan
New Territories, Hong Kong
Tel: 852-2498-7429
Fax: 852-2499-5450
Email: info@supercamhk.com

Thinking Group Ltd
Suite 4203, 42/F
China Resources Bldg
26 Harbour Rd
Wan Chai
Hong Kong
Tel: 852-2955-1000
Fax: 852-2955-1130
Email: info@thinkinggroup.com

Winfield Vision Technology Ltd
Rm 2808
Paul Y Center
51 Hung To Rd
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2342-2260
Fax: 852-2357-1302
Email: salesinfo@i-powercam.com

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