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Cordless Telephones(HKTDC Electronics, Vol 01,2006)

Stay Connected

Sando Industrial Co Ltd's range includes these twin pack, indoor DECT phones (left and centre) and a VoIP DECT phone with dual system and 1.4-inch colour display (right)

Technology waits for no man, and Hong Kong companies are heeding the market's call to deliver cordless phones with more sophisticated features.

The good news for consumers is that powerful new technologies such as VoIP and USB connections - together with esoteric features such as incoming calls memory and speed dialling - translate into convenience and savings.

One company that has been quick to realise the benefits of these innovations is A. Team Technology Ltd, which produces a range of both office and home phones for leading brands such as British Telecom and Cable and Wireless at its 10,000-square-metre, ISO 9001-certified facility in Shenzhen on the Chinese mainland.

"Demand this year is better than last year due to our new DECT models such as the AD8500U with USB and VoIP capabilities that enable users to make long-distance calls using Skype technology," says marketing manager Poly Pang.

The AD8500U digital cordless phone also features incoming calls memory for up to 30 calls, 20-caller ID records, on-line friend list, call waiting, a polyphonic melody ring and speed dialling, and can be expanded up to four handsets.

The 17-year-old company sells to major markets such as the UK, Germany, France and Denmark and requires minimum orders of 5,000 units delivered 60-90 days after order confirmation.

Cheung Hung Electronics Co is also experiencing strong market demand for its range of phones, which includes 2.4GHz digital cordless, DECT, CTO, broadband and SMS models.

"Our most popular item is the CH-W808 2.4GHz digital cordless phone that features incoming memory for 98 calls, expandability up to four handsets and a full duplex speaker phone," says sales manager Royal Huang.

Call transfer, conferencing and room monitoring are additional CH-W808 options offered by Cheung Hung, along with multi-language, calendar and clock, low battery indicator, alarm clock, two-touch memory speed dial and baby call functions.

The eight-year-old company's main markets are India and the US, but it also exports to Italy, Thailand, Korea, Chile, Southeast Asia and the Middle East.

Huang says Cheung Hung sources ICs from US-based National Semiconductor for processing at a 5,000-square-metre, ISO 9001-certified factory in Shenzhen that employs 600 workers. "Quality is important for us, both in sourcing materials and in design," he insists.

Cheung Hung produces 100,000 CH-W808 sets per month - many of which bear the company's own Coastar brand - for delivery 60 days after confirmation of minimum orders of 2,000 units.

Giant Electronics Ltd is another company that is experiencing strong demand for its cordless clamshell Wi-Fi and DECT Skype phones, which boast a number of popular features.

For example, the Wi-Fi phone supports DHCP and static IP address configurations, while the Skype phone is expandable up to six handsets and can support conference call, answering machine and speakerphone functions.

"Our principal markets are the US and Europe, where our products are sold under a number of leading brand names including Motorola, Plantronics, Avaya and GE," explains assistant marketing manager Jessica Tang.

The 18-year-old company's ISO 9001- and TL14000-certified production facilities in Shenzhen and Dongguan employ some 8,000 workers.

They utilise electronics components from Japan, Taiwan, Europe and the mainland to produce minimum orders of 3,000 units delivered 12 weeks after order confirmation.

Cordless DECT phones are key products for 16-year-old Sando Industrial Co Ltd, which manufactures standard DECT models and DECT VoIP dual system versions.

Both the DECT phones are expandable up to six handsets with incoming memory up to 35 calls, according to marketing manager Steven Yu.

"Business is getting better thanks to the design and functions of our cordless phones," he believes. "The demand for VoIP is increasing, as this capability delivers cheaper long-distance calls for customers."

The company's ISO 9001-certified, 650-worker factory in Shenzhen produces 2,000-unit minimum orders for delivery 60-70 days after order confirmation.

Sando's products, which are also available under the SANDO and PHT brands, find ready buyers in Europe, particularly France, Italy and the UK.

Taking a novel approach is three-year-old Daxian-Windsor Technology Ltd, which produces a range of DECT cordless and VoIP phones and walkie-talkies.

Popular cordless DECT phones include the standard model, a colour display version and an SMS-enabled phone with colour display, says marketing director Eva Yuen.

"Strong R&D and good quality control have enabled us to successfully develop DECT cordless phones with expanded functions," she claims.

Daxian-Windsor utilises Philips' ICs, LCDs from Taiwan and mainland cases for its phones, which are manufactured at a 18,000-square-metre factory in Shenzhen.

The ISO 9001-certified and RoHS-compliant factory has a monthly capacity of 60,000 sets, although Daxian-Windsor's minimum order requirement is 3,000 units delivered 8-9 weeks after order confirmation.

"Our principal markets are European countries such as Italy, France and Scandinavia, while there is also an emerging market on the mainland," Yuen observes.

Consumers will continue to stay connected as long as Hong Kong manufacturers are prepared to answer the call for cordless phones that put the world at users' fingertips.



A. Team Technology Ltd
Rms 1607-9
Metropole Square
2 On Yiu St
Shatin, New Territories
Hong Kong
Tel: 852-2637-3392
Fax: 852-2637-3216

Cheung Hung Electronics Co
Unit 4, 15/F
North Point Asia-Pac Centre
28A Java Rd
North Point
Hong Kong
Tel: 852-2512-2397
Fax: 852-2802-6126

Daxian-Windsor Technology Ltd
Rm 12, 2/F
Hung Tai Ind Bldg
37-39 Hung To Rd
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2951-0638
Fax: 852-2951-0032

Giant Electronics Ltd
Elite Ind Bldg
135-137 Hoi Bun Rd
Kwun Tong, Kowloon
Hong Kong
Tel: 852-2797-3363
Fax: 852-2343-6224

Sando Industrial Co Ltd
Flat 3, 16/F
Perfect Ind Bldg
31 Tai Yau St
San Po Kong, Kowloon
Hong Kong
Tel: 852-2360-1812
Fax: 852-2360-1890