8 Feb 2005
Clock Radios(HKTDC Electronics, Vol 01,2005)
Take, for example, ISO 9001-certified Gonica Electronic Co Ltd, which has been turning out a wide variety of clock, shower, mini and torch radios and LED alarm clocks since 1978.
"Our in-house design, tooling, moulding and plastic injection facilities allow us to develop new high quality models quickly," claims sales manager David Chu. "We are proud of our reputation for quality and reliability."
Chu says Gonica's latest AM/FM models are developed with added-value multifunctional features such as lamps, mirrors, dual alarms and time projectors to keep pace with trends in the US and Europe.
"While most consumers still prefer to have an easily visible static clock radio in the bedroom, there is growing demand for portable multifunctional devices," he believes, adding that it only takes about 40 days to alter an existing design to meet client specifications.
Materials from Korea and Japan are used to produce about 300,000 clock radios a month at a 65,000-square-foot factory in Guan An on the Chinese mainland for shipment worldwide.
"Black and silver and bright reds and blues are the current favourites, which appeal to clients in all market segments," Chu observes, noting that Gonica supplies 3,000-unit minimum orders 25-30 days after order confirmation.
Another company that provides complete design and manufacturing services for clock radios is Global Union Industries Co Ltd, which has been producing clocks since 1995.
"We always look for a competitive edge through innovation and design," maintains general manager Danny Kong. "For example, our latest LD-16 model LCD FM clock radio features calendar and thermometer functions and a snooze control, while model LD-17 is fitted with earphone, calendar and calculator functions."
Kong says the company launches 10-20 new designs each year. "We also produce waterproof bathroom clocks, wall clocks, alarm clocks and personal security alarms," he adds.
Production takes place at a 10,000-square-foot, ISO 9001-certified factory in Shenzhen on the Chinese mainland, where 300 workers produce minimum orders of 2,000 units for delivery to the US, Europe, Australia and the Middle East 30-35 days following order confirmation.
Meanwhile, aptly-named Huge China Industrial Ltd has more than 10 years OEM/ODM experience gained from working with major buyers worldwide.
Spokeswoman Yuki So says the sleek, compact design of the HC-208D and HC239D clock radios makes an attractive and functional addition to any bedroom or office.
"Both models feature an easy-to-read clock display," she notes. "The AM/FM tuner with clear frequency readout and a dual radio-buzzer alarm allows the user to choose between waking up to a favourite radio station or an alarm."
The company produces an average of 500,000 radios and portable CD players per month at a 47,000-square-metre factory in Shenzhen employing 2,000 workers.
Delivery of minimum orders of 3,000 items to major markets such as Japan, Europe and the Americas takes place 25-30 days following confirmation of the order.
Although a relative newcomer to the clock radio industry, five-year-old Jasonic (HK) Electronics Co Ltd is well aware of the diverse consumer trends in the European and US markets.
"European consumers prefer modern designs with lots of features, but in the US the market trend is clock radios in classic and stylish designs," says marketing executive Van Lam. "We aim to satisfy the needs of both high- and low-end consumers in our major gift and premium markets."
Lam says Jasonic's radios are usually made from a combination of plastic and metal sourced from the mainland and sold in the US and Europe, where demand continues to rise.
"Interest in digital clock radios is increasing as end-users discover the benefits of more stations, digital sound and interference-free listening," says Lam.
Jasonic produces radios, digital alarm clocks, digital clocks, shower radios and pedometers at a 2,800-square-metre factory in Shenzhen that employs 280 workers.
The company has a monthly output of about 20,000 pieces of its popular CR-528 Digital FM Scan clock radio with LCD alarm, which can be delivered 35 days after confirmation of minimum orders of 5,000 units.
Which just goes to show that when it comes to diversity of styles and innovative designs, Hong Kong manufacturers are in tune and on time with clock-radio demands around the world.
WRITTEN BY CHRIS DAVIS
Pretty Rich Industrial Ltd