26 May 2006
Brilliant Buyer Benefits(HKTDC Electronics, Vol 02,2006)
Total Sourcing Solutions
|"Buyers are automatically entered into the lucky draw programme immediately following their first enquiry submission - the more submissions they make, the greater their chances of winning"|
An innovative buyer incentive programme developed by the Hong Kong Trade Development Council (TDC) offers a series of invaluable prizes to buyers who make enquiries online commencing April 10, 2006.
Readers of the TDC's trade publications can also benefit by using a specially printed enquiry form, beginning with the May edition of the TDC's flagship magazine, Hong Kong Enterprise.
"The programme has been specifically designed to remind local and overseas buyers of the tremendous opportunities available via a wide and ever-increasing range of TDC initiatives," says TDC head of e-commerce and publications Clare Wong.
"It consists of an escalating series of prizes based on the number of supplier enquiries that each buyer makes, and culminates in a lucky draw Grand Prize of an air ticket, hotel accommodation and a VIP pass to a TDC trade fair for an overseas buyer."
Participating buyers can choose to make enquiries to suppliers online at *, or via a CD-ROM and Product Enquiry Form inserted into all of the TDC's trade magazines.
Prizes range from:
|No. of Enquiries||Prize|
|Coface country risk assessment report|
|TDC Guide to Doing Business in China|
|One-year free subscription to one TDC trade magazine|
|A VIP pass to a TDC trade fair|
|Hotel voucher for use when visiting a TDC trade fair|
Participants receive a credit for each submission. (NB: only one credit per submission irrespective of the number of enquiries on that submission.)
"Buyers are automatically entered into the lucky draw programme immediately following their first enquiry submission - the more submissions they make, the greater their chances of winning," says Wong.
She adds that the TDC e-commerce and publications team will continue to develop and implement original promotions designed to bring buyers and suppliers together.
"We are committed to making the supplying and buying process as seamless as possible and will explore every avenue and opportunity to ensure that Hong Kong remains the world's leading sourcing centre," Wong adds.
Readers can obtain more information from the TDC website at http://sourcing.tdctrade.com/reward.
WRITTEN BY JAMES PALMER