7 Oct 2005
Bright Prospects For Autumn Fair(HKTDC Electronics, Vol 04,2005)
Hong Kong Electronics Fair 2005
Visit the website at http://www.hkelectronicsfairae.com
This year's event, to be held at the Hong Kong Convention and Exhibition Centre from October 13-16, looks destined to set new records. Many exhibitors from around the world have already signed up well in advance to better their business at this year's show, and the fair is expected to top the 2,029 exhibitors from 23 countries and regions that participated in last year's event.
"This fair has grown into a mature, full-blown international exposition with numerous, important, knowledge-sharing events taking place as exhibitors and buyers negotiate lucrative deals," says Hong Kong Trade Development Council senior exhibitions manager Anne Chick.
"The last Autumn Edition in 2004 attracted 53,772 buyers from 145 countries and regions," she adds.
"Importantly, while many visitors came from Hong Kong, which is a leading trading hub for buying electronics goods in Asia, more than half of them came from overseas."
Chick remarks that the worldwide electronics industry has shown such enthusiasm for the Hong Kong Electronics Fair (Autumn Edition) that a Spring Edition was added in 2004 ago.
"Offering two show opportunities a year helps businesses meet purchasing timeframes in an industry where new products are a constant and where shelf-life is growing ever-shorter," explains Chick.
Hot items are sure to be in abundance at the Autumn Edition, where products will range from audio and visual systems, electronic accessories and home appliances to multimedia and personal electronics, security and telecommunications products and trade services.
The electronicAsia event will again run concurrently with the fair, adding electronic components, assemblies and electronics production and display technologies to the mix and helping to create one major industry platform.
"This addition, now in its ninth presentation, has become an integral part of the fair and supports the buoyant growth in Asian electronics and many related industries," notes Chick. "Last year, electronicAsia attracted over 550 exhibitors and more than 32,000 buyers in its own right, reflecting just how important it has become."
Another attraction, and one returning by popular demand for its third appearance, is the Hall of Fame, which showcases the quality brand names that feature so high on consumer wish lists.
"In the Hall of Fame, exhibitors can present their top quality, branded products and goods in a prestigious venue that not only befits their status but also provides an ideal setting for confidential business transactions," says Chick.
Last year, some 150 exhibitors took advantage of the Hall of Fame to present more than 190 brands in a venue that has become a magnet for serious brand buyers from around the world.
Meanwhile, the Frontiers of Brainpower will also prove a major draw for those anxious to see the latest product and technology developments at work. Also benefiting from a dedicated venue, buyers can witness the latest in research and prototypes from Hong Kong's renowned universities and research institutes ?#8364;” and catch a glimpse of the industry's future.
Participants and visitors can also take advantage of a full programme of information events offering an exceptional opportunity to keep abreast of industry trends and issues.
Key international speakers will share their views on the latest market trends, opportunities and challenges at various conferences and seminars. In addition, the exhibitors' forum will provide a custom-made platform to introduce state-of-the-art products and technologies.
Given this impressive list of attractions, it is no wonder that thousands of previous buyers have been delighted at the breadth and versatility of the vast array of products available at the Hong Kong Electronics Fair.
For example, German import company Heru Int'l general manager Michael Boll enthused, "There are so many factories here that are able to produce at competitive prices that I expect to find everything we need at the fair. I'm surprised at how many people are here."
His sentiments were echoed by Brazilian telecommunications marketing and engineering company LCC do Brasil Ltda vice president Carlos Alberto Nicolini. "I have come to the fair to look for mobile phone manufacturers from Hong Kong and the Chinese mainland to go to Brazil," he said. "Their prices are very attractive compared with European companies. Even though my focus has been on mobile phones, I've been amazed by things here that we don't have in my country, such as Bluetooth technology, which is just getting started in Brazil."
This enthusiastic support is matched by an upbeat market sentiment about the industry's current business potential. For example, in a survey commissioned by the TDC and conducted by independent research company Oracle Market Research at last year's Autumn Edition, exhibitors and visitors were optimistic about general market prospects. Indeed, some 76% of exhibitors and 73% of visitors expected a better market outlook in 2005.
Given such positive market predictions, there is no better time to visit the Hong Kong Electronics Fair and plug into the bright new business prospects that build bigger sales.