28 Nov 2005
Boomboxes(HKTDC Electronics, Vol 05,2005)
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Anadigi Industrial Ltd's Anadigi brand boomboxes offer functions such as CD/CD-RW/MP3, AM/FM stereo radio, cassette recorder, LCD and USB input
Gone are the days when boomboxes consisted of little more than a radio and cassette player that would blast music throughout the neighbourhood.
Today's boomboxes feature CD players, colour TVs, VCDs and DVDs, and many are CD-R/CD-RW compatible to satisfy the fussiest consumer.
Not surprisingly, Hong Kong manufacturers such as Alco Int'l Ltd have extensive experience in producing boomboxes that are firm favourites in major markets such as the US and the UK.
"We enjoy a direct, long-term relationship with mass retail chain stores in North America and Europe that shortens the lead time of existing and new models to retail customers," managing director Colin Livermore explains, adding that this close association also enables the OEM/ODM manufacturer to assess the viability of new products and concepts.
Established in 1968 to produce AM/FM radios, Alco now manufactures a variety of AV products, including portable DVD players, LCD TVs, DVD home-theatre systems, mini hi-fi systems with multi-CD changers, MD recorder systems, CD boomboxes, CD clock radios, car audios, personal CDs and karaoke machines.
"We have a team of specialised engineers around the globe, including product designers, to ensure our products meet the ever-changing technologies in the electronics industry," says Livermore.
Manufactured at ISO 9001- and 14001-certified production facilities in Dongguan on the Chinese mainland, boomboxes bearing Alco's Venturer brand are available in minimum orders of 3,000 units delivered 60-90 days after order confirmation.
Anadigi Industrial Ltd is another Hong Kong company that produces an extensive range of AV consumer products under its own Anadigi and Walestron brands.
These are exported to Central and South America, Eastern Europe, Japan, Korea, the Middle East and India, as well as Australia and Southeast Asia.
However, the seven-year-old company's biggest markets are Europe and South Africa. "Most of our business comes from the Internet, which is why we have successfully penetrated the South African market," says marketing executive Joseph Cheng.
Typical of Anadigi's product range is model CD-008M, a compact boombox with MP3 plus CD/CD-RW player, AM/FM radio and stereo cassette recorder that also offers a VCD option.
Carrying ETL, FCC and CE approvals, CD-008M is available in minimum orders of 2,000 units - though Anadigi offers a 3% discount for orders of more than 10,000 items.
Portable boombox CD/radio/cassette players produced by Aniko Electronics bearing the Aniko brand sell well in the US, Europe and the Middle East, particularly the UAE.
"Our largest market is South America, but the hardest market to penetrate is currently Eastern Europe as the market situation is constantly changing," says director Anil Panjabi. "We hope to capture many of the Eastern European markets in the coming year."
Aniko's top-selling product is the AK-20PCD portable CD/radio/cassette recorder, which is available in minimum orders of one TEU delivered 25-30 days after order confirmation.
Goldyip Int'l Ltd, meanwhile, produces a boombox that is CD/MP3/VCD/DVCD/ CD-R/CD-RW compatible, and boasts full-function infrared remote control, FM stereo, TV, AM radio and cassette recorder.
The compact machine offers nine-image review, zoom-out playing menu, slow speed, fast forward, repeat, programmable and time selection functions.
Goldyip products carrying the Goldyip, Fujitel, Midi and Home Leader brands are manufactured at a 186,000-square-metre mainland factory in Dongguan that employs more than 3,000 workers.
"Our major export markets are South America, the Middle East, the mainland and Asia," says marketing manager Henry Yeung, adding that minimum orders of one TEU comprising 1,368 units can be delivered 30-40 days after order confirmation.
Similarly inventive is Megatop Electronics (China) Ltd, whose AV product range includes a boombox that proudly sports a five-inch colour television with DVD player.
"This model - the 5788 - is our best seller with over 30,000 produced each month," says manager Kenneth Kwok. "It features a keypad remote controller and has a multi-disc player compatible with CD, MP3, CD-R, CD-RW and VCD."
Megatop Electronics' largest export markets are Western Europe and the US, but Kwok notes that market trends are moving towards slimmer units incorporating more powerful functions.
"Consumers are looking for the ability to download movies or songs," he says. "We are looking at adding these capabilities to our products in 2006 when we expect our business to grow by approximately 15%."
Megatop, which has its own Megatop brand and also manufactures on an OEM basis, offers minimum orders of one TEU per model for delivery 45 days after sight of a letter of credit.
One TEU delivered 50 days after order confirmation is also the minimum quantity required by Sunfield Engineering Ltd, which has been manufacturing a wide range of AV products since 1983.
Sunfield's latest boombox features a CD player, AM/FM radio with digital readout, CD player and cassette recorder, and is manufactured at an ISO 9001-certified, 4,336-square-metre factory in Guangdong Province on the mainland.
"We are continually striving to achieve the best quality and strengthen our overall competitiveness in the market," says managing director Danny Lau, adding that the firm's major export markets are France and Germany.
Obviously, the demand for boomboxes shows no sign of decreasing and Hong Kong manufacturers are clearly determined to keep pumping up the volume.
WRITTEN BY JEFF HESELWOOD
Anadigi Industrial Ltd
Flat 16, 3/F, Blk A
Sheung Shui Plaza
95 Po Wan Rd
Sheung Shui, New Territories
Megatop Electronics (China) Ltd
418 Des Voeux Rd West
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