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Big-Picture Pleasures(HKTDC Electronics, Vol 05,2002)

Vol 5, 2002

Product Features

Big-Picture Pleasures
Home-Theatre Systems

Magic In The Air
Cordless Electronics

Powering Forward

Big-Picture Pleasures

Home-Theatre Systems

Welton Electronics Ltd uses a vertical design for this system, featuring a DVD player, along with Dolby digital and 5.1 speaker functions.

LIFESTYLE improvements in many of the world's markets have triggered a heightened demand for home-theatre systems. Distributors aiming to capitalize on this growing opportunity source much of the necessary hi-tech equipment from Hong Kong-based manufacturers.

Welton Electronics Ltd has pitched for a market share by launching the DHT2000S system. This has a DVD player, Dolby digital AC-3 and DTS decoders, digital phase locked loop (PLL) based tuner with radio-data system function, 5.1 speaker system and hi-fi rack. It offers a 5 x 15W RMS + 50W active subwoofer.

"The cases use metal, but the front panels are made of plastic using a hot-stamping technique so that it looks like metal," says marketing officer Albert Au-yeung. Since plastics incur lower costs, the resulting product is competitively priced.

Electronic components and the plastic and metallic parts are widely sourced, including from the Chinese mainland and Japan. Minimum order for the finished products is one FEU.

Welton also produces mini hi-fi systems and micro hi-fi systems. Monthly capacity is 10,000 sets.

The company engages mostly in OEM, but also does ODM under the Techwood brand, selling mainly in the UK, Germany and the US.

In business for more than 20 years, the company has a 1,400-worker factory in Shenzhen on the Chinese mainland. For most models, shipment is within 70 days of order confirmation.

The office and factory have 1994-version ISO 9001 certification. Au-yeung expects 2000-version certification next year.

OP Multimedia Ltd has designed a DVD-receiver combo, DAV2100, with 5.1-channel speakers. The controls can be marked in English, French, Spanish, Italian or German, says marketing vice-president Janice Ma. The model includes a full-feature remote control with an optional karaoke function.

With both ODM and OEM divisions, the company produces a range of audiovisual products for shipment 60-75 days after order confirmation.

This manufacturer exports to the US (its biggest market), Europe, Central and South America and Asia, all under the Oritron brand. Its factories employ 15,000 workers in Guangdong Province on the Chinese mainland.

DVD home-theatre system DS8800-K15X, from Link Concept Technology Ltd, is equipped with all the standard features and "a progressive scan". It costs about US$120 FOB Hong Kong.

The casings are metal with plastic front panels. "All major components, like the ICs and laser heads, come from Japan and the US," says executive director Nick Ho. Plastics and metals are sourced on the Chinese mainland.

Each month, Link Concept makes about 50,000 sets, including DVD players, home-theatre systems and DVD loaders. Monthly production capacity is 200,000 sets. Minimum order is 500 sets, for which the company assures shipment within 30-45 days.

Link Concept markets under the Harmony name and also engages in OEM. Its major market is Europe, followed by the US. The company's factory in Dongguan on the Chinese mainland employs 400 workers.

"We want to develop new markets and are looking to the Middle East and South Asia where demand is growing fast," Ho says.

DVD home-theatre system STS62-AAST is a recent model from Alco Int'l Ltd. It has a DVD player, with a built-in 5.1 channel amplifier, and an AM/FM PLL tuner. Output power is 30W x 5 RMS + 50W RMS for the active subwoofer.

"A mirror-lens design makes it look prettier," says sales and marketing manager Joey Tao.

Electronic components, plastics and metals are sourced from Japan, South Korea, the Chinese mainland and Taiwan. The company's three ISO 9002-certified factories in Dongguan employ up to 10,000 workers.

Alco Int'l is an export arm for the Alco Group, which makes consumer electronics items for sale under the Venturer brand in Europe and the Americas, while also taking OEM orders.

Minimum order is about 3,000 sets for shipment 60-90 days after receiving a letter of credit.

Zenix Electronics Ltd supplies the ZT551 home-theatre system, with a built-in DTS and Dolby digital decoder, a 5.1 channel amplifier and five satellite speakers.

"It includes a remote control and works on multiple inputs," says general manager Clarence Wong.

The ICs come from varied sources like Japan, Taiwan and South Korea. Metals and plastics are from other countries, including the mainland.

The unit price is US$120 FOB Hong Kong. Minimum order is 1,000 sets for shipment in 4-6 weeks.

Using the Zenix brand, the manufacturer markets to Europe, the US, Japan, South Korea and South Asia. The company does OEM and ODM work at a 200-worker, ISO 9001-approved factory in Zhuhai on the Chinese mainland.


Contact Details

Alco Int'l Ltd
11/F, Zung Fu Ind Bldg
1067 King's Rd
Quarry Bay, Hong Kong
Tel: 852-2880-0698
Fax: 852-2880-0858
E-mail: marketing@alco.com.hk

Link Concept Technology Ltd
Flat A, 22/F, Man Foong Ind Bldg
7 Cheung Lee St
Chai Wan, Hong Kong
Tel: 852-2389-7959
Fax: 852-2341-8044
E-mail: info@lconcept.com

OP Multimedia Ltd
Unit 7, 3/F, Tower 1
Harbour Centre
Hok Cheung St, Hung Hom
Kowloon, Hong Kong
Tel: 852-2773-5955
Fax: 852-2341-0600
E-mail: sales@op-multimedia.com

Shinco Int'l AV Co Ltd
Rm 1503, Kinox Centre
9 Hung To Rd, Ngau Tau Kok
Kowloon, Hong Kong
Tel: 852-2343-5042
Fax: 852-2790-7433
E-mail: export@shincoav.com.hk

Welton Electronics Ltd
12/F, Safety Godown Ind Bldg
56 Ka Yip St
Chai Wan, Hong Kong
Tel: 852-2898-8101
Fax: 852-2558-8422
E-mail: albert@welton.com.hk

Zenix Electronics Ltd
Unit 1210, Lippo Sun Plaza
28 Canton Rd, Tsim Sha Tsui
Kowloon, Hong Kong
Tel: 852-2317-7928
Fax: 852-2317-7938
E-mail: info@zenix-electronics.com

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