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A Superb Showcase For Inventive Electronics(HKTDC Electronics, Vol 03,2006)

   

Hong Kong Electronics Fair (Autumn Edition)

 

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The never-ending search for innovative electronics keeps buyers such as Ahmad Ali Badgaish Electronics Co of Saudi Arabia coming back to the Hong Kong Electronics Fair (Autumn Edition).

"Most of the manufacturers that supply us today were sourced through the Hong Kong Electronics Fair," says marketing coordinator Ronaldo Chico. "We choose to attend because of the presence of so many new products - we can get a good grasp of what will be in the market next year."

The perfect platform for the launch of new and exciting products, this year's Hong Kong Electronics Fair (Autumn Edition) will be held at the Hong Kong Convention and Exhibition Centre from October 13-16.

The fair has become Asia's premier electronics event and the second-largest in the world and is truly global in scope, says Anne Chick, Hong Kong Trade Development Council (TDC) senior exhibitions manager.

"Innovative ideas and technologies are resulting in the constant evolution of new products, which means that the cycle of product development, manufacturing and marketing is getting shorter and shorter," she explains.

As a result, Chick says, manufacturers need to bring products to market as quickly as possible, and buyers need to keep up-to-date with the latest developments in order to respond to market needs.

"The Hong Kong Electronics Fair (Autumn Edition) therefore offers buyers not only the opportunity to view the latest products, but also to find out about the latest technological advances," Chick maintains.

She notes that the 2005 event drew a total of more than 2,100 exhibitors from 27 countries and regions, representing a 4.5% increase over the previous year.

"Among the many overseas companies showcasing products and services were group pavilions from the Chinese mainland, Brazil, Korea and Taiwan," Chick observes.

The 2005 autumn edition also attracted 53,980 buyers, 57% of whom hailed from 145 countries and regions outside Hong Kong, including 70 buying missions.

One of the major points of attraction for both exhibitors and buyers is the burgeoning number of mainland manufacturers, some 389 of whom participated in last year's fair. "The main reason I attend is that the fair is the door to mainland suppliers," admits Spanish visitor Josm Escamilla, president of Traxdata Iberica, S.L.

However, the bulk of the exhibitors consisted of 1,360 companies from Hong Kong, reflecting the fact that the electronics industry is Hong Kong's largest merchandise export earner.

Electronics accounted for 48% of Hong Kong's total exports in 2005 and surged a further 14% in the first six months of 2006, driven by the undying popularity of information technology and IT and multimedia products.

Wireless applications such as LAN or WiFi have become a popular choice for access to the Internet, while consumer digital products are always in demand.

All these categories will be well-represented this time around, and more than 2,400 exhibitors, occupying more than 3,700 booths, have been confirmed for October, including group pavilions from the Chinese mainland, Korea and Taiwan.

"A key attraction is the Hall of Fame, which serves as a showcase for high-quality brand names, featuring innovative products and technologies," Chick explains.

She notes that significant developments at this year's show will include the addition of extra space and the creation of two new product zones - Digital World and Home Tech.

"Digital World will be the place to source MP3/MP4 players, PMPs, DVD players/recorders, LCD/plasma TVs, DVB-T equipment and game consoles, along with digital imaging equipment such as cameras, and communications products, including DECT phones, VoIP phones, GPS devices and mobile phones," Chick says, adding that computer products such as multimedia products will be on display, as well as a range of digital gadgetry such as weather stations and digital clocks.

"Home Tech will offer intelligent home appliances as well as home security products such as CCTV, video door phones, and healthcare electronics such as air purifiers, ionisers, blood-pressure meters and massagers," she adds.

Another innovation is the renaming of the Frontiers of Brainpower Zone, which will henceforth be known as Technology Exchange Zone to mark its expansion and fresh focus.

"It serves as a showcase for breakthrough research projects and ingenious prototypes with strong market potential, presented by research institutes and incubator companies," Chick states.

However, she believes the Hong Kong Electronics Fair (Autumn Edition) is far more than just a showcase for new products and services. "It also serves as an important information-exchange platform through a programme of seminars and conferences covering a range of hot issues," Chick declares.

"All in all, this unique combination of events makes the Hong Kong Electronics Fair (Autumn Edition) the only place to be for everyone in the international electronics industry this October."

 

Super Sourcing

Buyers keen to find the widest and best-priced selection of electronics parts and components should book tickets for electronicAsia, which runs concurrently with the Hong Kong Electronics Fair (Autumn Edition).

TDC senior exhibitions manager Anne Chick notes that Asia-Pacific's premier sourcing platform last year featured 562 exhibitors, more than half of them from 17 countries and regions outside Hong Kong.

"International group pavilions from the Chinese mainland, Germany, Korea, Taiwan, the UK and the US also helped attract 14,227 trade visitors from 128 countries and regions," she adds.

Chick believes the reason this show draws so many people is simple. "electronicAsia is the best place in the region to find out about the latest technologies, new developments and applications, components, equipment and products in the electronics, display and related industries," she maintains. "It has become the highly-successful launching pad for companies looking to expand and take themselves to the next level and beyond."

An integral part of electronicAsia is the World of Display Technology zone. "This 'fair within a fair' features next-generation display technologies, incorporating the latest research, technical improvements and expanded production capacity, opening up opportunities for collaboration," Chick explains.

The Hall of Fame is an equally successful concept that provides a suitably sophisticated setting for top-of-the-range branded products from Asia. "This is a growing segment in a very competitive world, where a proven track record for innovation and quality under a known name can make all the difference," she observes.

This year marks the 10th appearance of electronicAsia, which continues to go from strength to strength. "More than 560 exhibitors from a variety of countries and regions will occupy around 600 booths at this year's event - including group pavilions from the Chinese mainland, Germany, Korea and Taiwan - making electronicAsia an irresistible draw card in its own right," Chick insists.

WRITTEN BY ANN WILLIAMS