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A Bright Future(HKTDC Enterprise, Vol 10,2002)

Vol 10, 2002





Product Features

Handy Tools
Hardware, DIY & Home Improvement

A Bright Future
Lighting

A Bright Future

Lighting

Crestand Co Ltd produces a wide range of normal and low-voltage lighting products including these table lamps and the popular metal-mesh design (centre).
LAMPS, lights and their fixtures are an integral part of households the world over. While demand for such products is diverse and widespread, when it comes to design and functionality Hong Kong can offer something for every market.

Crestand Co Ltd manufactures and exports a wide range of lighting goods fashioned from iron and steel, aluminium, copper, glass, wood and plastic.

"We cover the whole range, from the low-end to the high-end, and we either paint them or plate them in a variety of colours and finishes including a very attractive antique-look," says director Tackson Tsun.

Among popular items are the T-871 metal-mesh table lamp at US$6-7; the T-136 halogen table lamp at US$7-8; and the T-121 low voltage halogen version at US$12.50-14.00. All prices are FOB Hong Kong for shipment 45 days after confirmation of order. Items are available with the Crestand or Elegans brand names or customers' own labels.

"The most popular finish these days is brushed chrome, giving a more high-end look, while we also offer antique or polished brass, polished chrome and gunmetal. Besides spray-painting, we use electroplating to achieve different finishes. However, environmental restraints require outsourcing of the electroplating process," says Tsun.

Monthly production from this manufacturer is approximately 250,000 items and varies according to size and complexity.

Another manufacturer, Fondgear Co Ltd, is a lighting specialist. The company employs 500 workers to produce everything from ceiling and table lamps to floor-standing lamps and unusual designs such as rock-shaped garden lamps that are weatherproof.

Manager Sinnie Lee says a large workforce is necessary because the factory, in Dongguan on the Chinese mainland, has stamping and spraying departments in addition to full assembly lines.

Typical of the desk lamp range are the DL1160 230-volt, 40-watt model; the SD435 12-volt, 50-watt design; and the DS387 230-volt 60-watt unit.

These products and others come in a combination of metal, plastic and glass, while ABS is standard for electrical plugs. "This is especially important for European countries," says Lee. "Previously, many countries had their own preferences and safety requirements for fittings. There is now widespread standardization and greater uniformity, which also facilitates easier production of electrical plugs and fittings."

Established in 1986, Fondgear enjoyed a sales turnover of US$12m in 2001, with goods shipped to major markets such as Germany, the Netherlands, England and Australia. A minimum order is one TEU for shipment 30 days after order confirmation.

Winsource Industries Ltd produces lighting fixtures using a full complement of injection moulding machines and metal stamping machines. The range includes spotlights on bars or S-tracks, and production reaches as high as 500,000 items a month.

Sales manager Isabella Ho says, "The US market usually goes for fluorescent lighting while Europe goes for halogen. However, with some US buyers also demanding the European styles it is difficult to distinguish any specific trend."

She says that the UK market is also very different from that of a few years ago. "Once known for traditional items, the UK trend now seems to be for more relaxed, modern and fashionable fittings."

Prices for a two-lamp spotlight are less than US$10 per item, while a four-lamp spotlight costs under US$20, both prices FOB Hong Kong. The US and Europe are major markets, and goods sell under the Novilux brand or with customers' private labels.

A minimum order is 500 units per item for shipment 45-60 days after confirmation of order.

Wai Lung Lighting Mfg Ltd produces many different types of lighting fixtures at its 50,000-square-foot factory in Shenzhen on the Chinese mainland, where a 350-strong workforce finishes and packs products for shipment to destinations in Southeast Asia and the Middle East.

Marketing officer Janifa Woo says the Asia/Middle East connection evolved naturally. "Those markets just happened to provide the bulk of orders over the years, with customers happy to place repeat orders with us. Buyers in the Middle East say our styles are suitable for their markets, that our prices are favourable and that our quality is good," she says.

"We manufacture decorative indoor lamps in whole series and in three main categories: crystal; a standard household range in modern or classic styles; and a special acrylic range at our new factory. The crystal range is exclusive to ceiling lamps and chandeliers, plus a few speciality table lamp models," she adds.

"Interestingly, when we decided to move away from traditional styles in crystal, because it is a crowded and competitive sector, we opted to make candle-like designs. These were an immediate hit in the Middle East," says Woo. She adds that the crystal comes from Egypt and "this range is also by far the most costly".

A minimum order is one FEU for shipment 30-45 days after order confirmation.

WRITTEN BY TONY HENDERSON

Contact Details

Crestand Co Ltd
2/F, Unit 2
Trust Centre
912-914 Cheung Sha Wan Rd
Kowloon, Hong Kong
Tel: 852-2370-8823
Fax: 852-2370-8820
E-mail: crestand@netvigator.com

E & K (HK) Ltd
Unit 4308, Tower II
Metro Plaza
223 Hing Fong Rd, Kwai Fong
New Territories, Hong Kong
Tel: 852-2487-9939
Fax: 852-2420-8099
E-mail: eric@enkhk.com

Extra Light (HK) Electrical Co Ltd
9/F, Units B & C
World Tech Centre
95 How Ming St, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2341-5381
Fax: 852-2343-1100
E-mail: info@extralight.com

Fondgear Co Ltd
11/F, Flat A
Wider Ind Bldg
58 Tsun Yip St, Kwun Tong
Kowloon, Hong Kong
Tel: 852-2763-7622
Fax: 852-2763-7088
E-mail: fondgear@hkstar.com

Team Win Industrial Co Ltd
2/F, Rm D
Adolflo Mansion
114-116 Austin Rd
Tsim Sha Tsui
Kowloon, Hong Kong
Tel: 852-2992-0838
Fax: 852-2992-0831
E-mail: teamwin@pub.dgnet.gd.cn

Wai Lung Lighting Mfg Ltd
6/F, Blk 1
Yau Tong Ind Bldg
2 Shung Shun St, Yau Tong
Kowloon, Hong Kong
Tel: 852-2348-8738
Fax: 852-2348-8780
E-mail: marketing@wailung.com.hk

Winsource Industries Ltd
28/F, Blk B
Dragon Centre
79 Wing Hong St
Cheung Sha Wan
Kowloon, Hong Kong
Tel: 852-2425-0281
Fax: 852-2485-1883
E-mail: wsource@netvigator.com

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